THE LEAN AGENCY

HOW WE GOT HERE

CONOR

CATH

OUR

ROLES

BEING A

DESIGNERAT MxM

BEING A

STRATEGISTAT MxM

CUSTOMER DEVELOPMENT

WHY DO WE DOCUSTOMER DEVELOPMENT?

“Life’s too short to buildsomething nobody wants”

- Ash Maurya

CUSTOMER DEVELOPMENT

OTHER FORMS OF QUALITATIVE& ETHNOGRAPHIC RESEARCH

IT’S NOT ABOUT

SHADOWING OTHER PEOPLE

CURRENT BEHAVIOUR

ASKING PEOPLE WHAT THEY WANT

PROVING ONE IDEA RIGHTAND ANOTHER THING WRONG

THIS IS VALID RESEARCH BUTCUTOMER DEVELOPMENT IS ABOUT

GETTING PEOPLE’S RESPONSESTO REAL ARTEFACTS

GETTING PEOPLE TOUSE THINGS

TESTING HYPOTHESES

EVIDENCE BASED LEARNING

INTUITION ITERATION

YOU HAVE TO DO IT YOURSELF

YOU’RE THE ONE LEARNING

BUILDING SOMETHING PEOPLE WANT

WITH MINIMAL WASTE

DESIGN’S ROLE INCUSTOMER DEVELOPMENT

Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design”

- Dieter Rams

“

INSIGHT INFORMED DESIGN

RESEARCH DRIVEN DESIGN

IT’S NOT ABOUT PROOF

YOU CAN’T BE PRECIOUS

YOU MUST ITERATE

CASE STUDY

SKYPE IN THE CLASSROOM

SKYPE CAME TO US WITHA COMMUNICATIONS BRIEF

WE GOT IT

WRONG

SO WE GOT

OUT OF THE BUILDING

WE LAUNCHEDA BETA IN 4 WEEKS

WE WATCHED WHATTEACHERS WERE DOING

IT’S ABOUT

CONTINUOUS LEARNING

THERE ARE CHALLENGESTO THIS WAY OF WORKING

BUT THE BENEFITS OUTWEIGHTHE CHALLENGES

@OHRWORM@CONORDELAHUNTY