THE KINGS SPEECH
The posters had such a big contribution to the advertisement due to them plastering it everywhere. Especially in cities e.g. buses, tube, cinema.
They kept the visuals very basic and made sure that the poster attracted as many people as possible. They did this by making sure that the actors and ratings are the most important part of the poster
The King's Speech Domestic Total Gross: $135,453,143
Domestic Lifetime Gross: $138,797,449 Distributor: Weinstein Company Release Date: November 26, 2010 Genre: Historical Drama Runtime: 1 hrs. 58 min. MPAA Rating: R Production Budget: $15 million Total Lifetime Grosses Domestic: $138,797,449 33.5% + Foreign: $275,414,100 66.5%
= Worldwide: $414,211,549
Not only has made a phenomenal amount of profit but it has been a British film that has successfully reached out to the foreign market and won 4 oscars; another 95 wins and 182 nominations
"Our role, and that of the BFI, should be to support the sector in becoming even more dynamic and entrepreneurial, helping UK producers to make commercially successful pictures that rival the quality and impact of the best international productions. Just as the British Film Commission has played a crucial role in attracting the biggest and best international studios to produce their films here, so we must incentivise UK producers to chase new markets both here and overseas."
OBVIOUSLY THE KINGS SPEECH IS A GREAT EXAMPLE OF WHAT HE WANTS EVERY FILM TO BE!
Well the British film industry in known for its small films with small profits. However Mr Cameron wants more of these money making films (blockbusters) such as the kings speech. He believes it would be more profitable funding more of these blockbuster.
However isn't this even more Americanisation?Will this kill off the small budget films?And will this destroy the ethics of the British film industry (not money driven)?
WHAT DOES CAMERON THINK?
My worry is whether what Cameron's been saying today about making films in the model of the King's Speech, will be at the expense of smaller films. If you're going to put public money into cinema, you have to be prepared to take a risk. Dave Calhoun
-Dave Calhoun (time out film editor)