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Short presentation about a digital marketing strategy for The Home Depot.
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The Audience
Recent Home buyers age 25-35
Small business owners
Social Media• Reinvent regional Facebook profiles
•Create regional specific content
•Steer traffic to main Home Depot Facebook Profile and The Home Depot website
The Home Depot Mobile App
• Discussion forum
• Store map
• Link to Social Media profiles and THD Website
Internet Marketing
• Ads for The Home Depot correlating to certain keywords• Suggested keywords: home depot, remodeling tips, tools for …, how to …, fixing
Ads that link to THD website Appears on “friends” pages
Costs
Staff salaries (6) ◦ $200,000/ year
Office resources◦ Computers, Phones, Internet, Building space within existing stores
Mobile App development◦ $50,000
Facebook/Website development◦ Free!
Ads ◦ $1 bid on keywords, $50 daily limit for 30 days ◦ = ~$1,500/month◦ = ~$18,000/year◦ Increase popular keywords, decrease less successful keywords frequently
Year cost for digital strategy = $270,000
Measuring Success
Facebook profile visitor
Visits to website from Google/Facebook Ads
Number of Mobile App downloads
THANK YOU!Digital Strategy revamped!
