ISTITUTO TECNICO COMMERCIALEABBA BALLINI

Business Plan Summary

Our business idea is Open an agritourism in Franciacorta, in the town of Capriolo with :

Accomodations Catering

Recreational and

cultural activities

Our peculiarity Low prices, many services offered but also the location : an area famous for its scenic and natural beauties.

Will be

The BusinessBusiness Name :

Business structure :Business Location :

License & permits :

The Green Vineyard

Limited Company

Franciacorta, Comune di Capriolo

Those required by law 20/02/2006 n96 and Regional Law n31 the 05/12/2008

Product/servicesRecreationa

l &

cultural

ServiceOffering sports

Accommodation food on a farm

Direct sales of farm products

Young owner of the farm. The company is formed By

Business owner

Required staff In addition to the five partners involved in :

Agricultural farming

The management and administration

Workers in charge of cooking, cleaning, sports and recreational activities

Interns coming from schools in the area will be employed

Plant & equipment

Reception and common area furniture

Electronic equipment

Dining room furniture and dining set

Kitchen furniture and cooking tools

Bedroom furniture, bed linen and bathrobe

Tv sets and wi fi

Outdoor furniture

Sports relax and recreational fitting

The Market

Market research We have carried out a market research to evaluate the possibilities of success of our business idea, taking information from web sites, such as “Camera di Commercio di Brescia”, tourism authority of Franciacorta

The research has developed the following points :

Analysis of touristic flows

Competitors analysis

Analysis of tourist local attractions

Analysis of touristic flowsIn the last 10 years there has been a constant growth of arrivals,

while the stay trend hasn't been constant :

Germany (39.5%)

The Netherlands (16.3%)

France (9.3%)

Switzerland and United Kingdom (7%)

Tourists choose the area for the following motivations

Wine&

food tastingNaturalisticbeauties

Ability to reach the area with ease thanks by the proximity of important communicationRoad and airport

The number of businesses has grown steadily over the last few years, whereas sleeping accommodation has settled since 2007.

Competitors analysis

Analysis of tourist local attractions

Close to Iseo Lake where you can go sailing, surfing, water skiing, fishing and diving.

La Strada del Franciacorta": 80 km between hills and vineys with ring routes suitable for all for walking, cycling, horse riding.

Golf Course with 27 holes, horse riding.

Spa, Wellness centres &

The steady increase of requestincrease of request and the

undoubted touristic attractionstouristic attractions of the

territory represent positive factorspositive factors.

ConclusionsConclusions

Target market Our business addresses to a market segment represented by young people :

Our costumers prefer :

SimplicityTo luxury&

Target Costumers

Our potential customers love

Travelling

Visit new

Places

Natural beauties

They attend high school or university, they are educated and love sports

Comfort

Market Targets

We expect total annual revenues of 345.200€.

The activity concentrates from March to October and at Christmas time, with peaks in July and August.

Its capacity is of 40 beds, with an average occupation of 60% for 8 months (30 days) a year, the average price of 20€ per day, we expect 115.200€ revenues in the first 3 years.

We think to serve about 10.000 meals at the average price of 20€, for a total of 200.000€. From extra activities (extra recreational and sporting services) we expect annual revenues of about 30.000€

S.W.O.T. analysisStrengths Weaknesses

Tourist attractions

Location quiet and surrounded into the nature

Reasonable prices

Possibility of recreational and sporting services

Easily accessible from communication routes

Attention to the quality restaurants with local product

Strong competition

The structure being new is to be known on the market

Seasonality of activity, concentrated in summer time

Opportunities ThreatsGrowth of tourist flows with Expo 2015Events organised in the territory that attract customers (gastronomic event)Bike Paths

Continuation of the economic crisisWheatear (usually favorable, but sometimes unpredictable)

Your competitors

Low prices

The running costs are favourable thanks to eco-saving

Low staff cost

Use of raw material from farm to table

Self management of some services as it often happens in youth hostels, even if the quality standard is higher.

Our agritourism is competitive for :

Competitors

Advertising&

promotional strategy

According to our target young people, we intend to :

Be part of social networksBuild a

website

Build a Facebook page

The advertising investment will be directed to :

Facebook ads targeted at young people

Subscriptions in the majoir online booking sites (Airbnb,booking,etc.)

Participation in fairs

Sending literature to schools and travel

We will be selling mainly online. The goals we want to achieve is a costant increase in turnover of 10% per year for the first 3 years.

Sales &

Marketing objectives

The Future

Vision statement We think that our company in the future will become a landmark for holidays in our area, attracting more and more tourists from all over the world. We think we can help

raise awareness in international young tourists of the beauty of our landscape and the culinary culture of Franciacorta.

We believe in the respect of the environment and healthy diet

Goals/objectives:Our short-term goal is to

achieve balance between revenues and expenses, in the medium term to constantly increase revenue.

We will keep pace with the needs of our customers to provide the services they wish, maintaining however our goal to moderate prices.

In the long term reinvest profits to upgrade equipment and be the first on the market to introduce the latest innovations.

The Finances

Start-up costs About 3.000 €, to costs for business consultants, registration and taxes. The market research is costless because the information are found in the Internet and tourist offices

Equiment &

plant cost

Fixed Assets Purchase price

Depreciation per year

Furniture for the reception, the bedrooms, the dining room

100.000 12.000

Kitchen and dining room equipment, bed and table linen, tableware

100.000 15.000

Personal computers, tv, electronic equipment

5.000 1.000

Financial needs

About 205.000 € for the fixed assets and 45.000 € for current assets (cash for the first expenses, such as goods, labour wages, etc.)

FundingThe five partner will provide 125.000 € as equity,

while other 125.000 € will be obtained by European Union grants and benefits for young entrepreneurs.

Additional furniture: value 50.000 €

Sports and leisure equipment: 40.000 €

Computers: 10.000 €

The annual cost for leasing is estimated in 36.000 €

Since other fixed assets are needed, they can be financed by leasing:

Profit and loss forecast

2015 2016 2017

Sales revenuesVariable costs

GROSS PROFIT

FIXED COSTS:RentLeasingLabourUtilitiesPhoneInsuranceAdvertisingAccountingInterest and bank chargesOther costsDepreciationsStart-up costs

TOTAL FIXED COSTS

TAXES

NET PROFIT

300.00060.000

240.000

24.00036.000

120.00020.000

3.0004.000

10.0001.5006.000

50028.000

3.000

256.000

-

-16.000

335.00067.000

268.000

24.00036.000

120.00020.000

3.0004.0007.0001.5006.000

50028.000

-

250.000

3.000

15.000

345.00069.000

276.000

24.00036.000

120.00020.000

3.0004.0007.0001.5006.000

50028.000

-

250.000

4.000

22.000