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SWGfL ICT Conference 7th July 2011. Session 3h 'Engaging parents in learning through ICT: the good, the bad and the ugly.' Hosted by Iain Williams, Deputy Headteacher, Bradley Stoke Community School
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Engaging Parents in Learning through ICTIain Williams – Bradley Stoke Community School
BSCS_Consultant_School
@Iain_BSCS
o Principles of engaging parents – the WHY
o Reasons to engage parents – the fringe benefits
o Methods to engage parents – the HOW
o Choosing your battles – the WHEN
o Littered with practical tips – keeping it REAL
Session fociSession fociWhat we’re most likely to cover…
Current Y6 parents coming into Y7OR
Pre-school parents coming into YRMany of them will stay connected to your school
longer than a significant proportionof your colleagues…
SO… what is the balance of time and effort invested in
your parent body compared to that of your staff body?
THINK ABOUT
o New secondary school in Sept 2005 – now 1020 studentso Community school – a key drivero Oldest students now in Y12o Judged as outstanding by OfSTED in 2009o Culture of innovationo SSAT Consultant Schoolo PEQS Gold Award – first school nationallyo Ethos crucial and often commented upono Stakeholder voice central to developmento Inclusive: low exclusions, high attendanceo Comprehensive intake – full age and abilityo CVA - 1012– high attaining
Contextual InformationContextual InformationBradley Stoke Community School (BSCS)
Our journey with technologyOur journey with technology
2005 24hr school
2007/8 EPRA
2009 FROG
2009 Texting
2009 Website review
2009 PEP
2010 Digital
Signage
2011 PEP/online
booking
2011 Online event management
Where is our focus?Where is our focus?Warwick University Research – Alma Harris
Home School
80%
20%
80% of factors affecting children happen in the home, only 20% in school
Why do schools put 100% effort into addressing 20% of the problem?
Don’t forget…Don’t forget…
DAMASCUSDAMASCUS
A paradigm shift?A paradigm shift?What does the research tell us?
Shift Happens…Shift Happens…Are you ready for a challenge?
How many teachers does it take to change a light
bulb?
CHANGE ?!
No longer a 19th Century model
21st Century
Welcome to the…
How ?!
Stop focusing on your model for
ICT…
and start focusing on your model for
learning and teaching…
ICT is a means to an end
NOT the end in itself
WinningHearts
andMinds…
People expect technology to fail
It’s YOU they need confidence in
What technologies?What technologies?Be strategic about…o Your outcomes
• what do you want to achieve using ICT?• what will the impact be?• how will you know?
o Your skills• what can YOU actually do?• what can you get/buy/beg/bribe someone else to do?
o Your buy-in from others• how can you get others involved?• what are the incentives? Use them!• how can you make sense of it for them? Initiative overload or seeing the joined up thinking?
Examples of ICT engagement toolsExamples of ICT engagement tools8 key areas
Area Cost1.Website small2.Email small - medium3.Texting medium4.Slideshare n/a5.Drop Box n/a6.Online booking facilities small7.Learning Platform high8.Social Media n/a
ICT – parental engagement toolsICT – parental engagement toolsWebsite & Digital Signage
Simple and fresh
Updating – anyone?
Bottlenecks
QA/QC systems
Open Source?
Link to other info systems
ICT – parental engagement toolsICT – parental engagement toolsEmail
o Develop a Communications Policy and an email policy (alongside Complaints Policy)o Electronic communication is our STANDARD methodo Parents need to request a paper copy of correspondenceo One colleague co-ordinates most mass parent emailso Important to check integrity of MIS data (in our case, SIMS)o Caution about over-reliance on email to communicate emotive issueso Use it carefully for staff to parent communicationo Have a few generic email addresses:
[email protected] [email protected] [email protected]
o This helps to filter lots of emails
ICT – parental engagement toolsICT – parental engagement toolsTexting
o Cost SAVINGS!!!!
o Really useful for quick contact
o Limited number of characters
o Great for info on: detentions, trip letters, meeting reminders etc.
o Does Email too
o You WILL get a reaction! (mostly ours have been positive)
o Make sure someone oversees and develops good systems!
ICT – ICT – parentalparental engagement engagement toolstools
9th most visited website in 2009
Free online repository for all your online presentations
Basic analytics in free version
Can link to your website via a really simple widget
Inspiration for your own presentations – any theme
Loads of other features: MP3, video, webinar, PDF/MS Office share
ICT – parental engagement toolsICT – parental engagement tools
o Free 2GB online storageo Syncs with ALL your PC/MAC/Mobile deviceso Lost your memory stick?o Memory stick too small?o Want to share files with parents?o Private and public fileso Go mobile and still connect?o Untapped potential
ICT – parental engagement toolsICT – parental engagement toolsOnline Booking Facilities
Booking Appointments - http://bradleystoke.parentseveningsystem.co.uk/Booking appointments with staff was a problemoReliant on forgetful studentsoOffice taking too many calls about bookingsoConfusion over what had been booked
Managing tickets - http://www.eventelephant.com/frogparentportallaunchoFree if event is freeoManages booking, communication, sales and generates badgesoLinks via a URLoAlso manages most admin (e.g. name badges, contact lists etc.)
ICT – parental engagement ICT – parental engagement toolstools
Online Booking Facilities
ICT – parental engagement toolsICT – parental engagement toolsLearning Platform
Learning focused
Fully owned by you
Fully controlled by you
Fully developed by you
ICT – parental engagement toolsICT – parental engagement toolsLearning Platform
ICT – parental engagement toolsICT – parental engagement toolsLessons learnt with Learning Platforms
o Remember ‘Measure twice, cut once…’o Only launch when ready and confident – you get one shot!o It’s not just about information (e.g. data) exchangeo Your learning platform and parent portal must link – remember learning is central!o MUST be simple and user friendlyo Can an idiot use it?o Designed by parents, for parents…o Think about the total cost of ownership. Don’t forget things like:
• Reduced printing costs (e.g. exam/SATs papers)• Extra network storage• Streamlining communications (integral email)
How do parents GET your info?
PULLVs.
PUSH
o FACEBOOK - 30 billion pieces of content shared each montho UK 51M internet users in June 2010 82% population online 48.5%% of population are on FBo 25% of UK FB users in 13 – 19 age range
o TWITTER – 300,00 new users per day, 3 billion requests per day by 180M unique visitorso 75% of Twitter’s visitors use third party apps!o UK = 5th / 10 for Twitter traffic 18% of US Tweets are from teenagers
o YOU TUBE every minute 24h of video uploadedo 2 billion viewers per day, 50% are under 20 years oldo Today, You Tube occupies the same amount of bandwidth the entire internet used in 2000
o 90% of internet users use at least 1 social networking site…
The ‘S’ wordThe ‘S’ wordSocial Networking
The ‘S’ wordThe ‘S’ wordSocial Networking & Mobile /Smart Technology
o Soon, we will not be able to ignore its implications (limited resources/funds and student trends)o If such technologies are used, fear of ‘what might happen’ drives uso The possibilities of how we MIGHT engage them are overlooked – calculated risks are not takeno POLICY/PRACTICE, CONSISTENCY and EXPECTATIONS are essentialo No different to a uniform policy in terms of the WAY you work with students – rewards and sanctionso ENGAGEMENT with the REAL issueso Better managed and in the open than wanton misuse behind closed doors – EDUCATE users
o Costello Technology College – Google them (School Facebook site and YouTube channel)o PUSH technology is the key (Twitter client or RSS feed)
o Start with TWITTER 1) CPD for yourself 2) Learning and Teaching
By 2014, South Korea plans to digitize all elementary level
materials.
By 2015, the entire curriculum will be delivered via an online device. A cloud-based system
will host all software and content…
MIT Technology Review
Useful ResourcesUseful Resources
o Parents: Do they know they matter?o https://www.education.gov.uk/publications/standard/publicationDetail/Page1/DCSF-RBW004o http://www.amazon.co.uk/Parents-Know-They-Matter-Achievement/dp/1855394790
o Bradley Stoke Consultant Schoolo www.bradleystokecs.org.uk/consultantschool
o Useful Toolso 100 top tools for eLearningo www.teachers2parents.co.uko www.slideshare.neto www.eventelephant.como www.sliderocket.como www.prezi.como http://www.parentseveningsystem.co.uk/
Useful ResourcesUseful Resources
o Useful Tools (cont.)o www.dropbox.com
o Useful websiteso http://shifthappens.wikispaces.com/homeo www.2020plus.neto www.digeratidom.como www.frogtrade.como www.twitter.como http://www.2mminutes.com/
This presentation can be found at http://www.slideshare.net/BSCS_School
Feel free to contact me on…
