“The end of Business as Usual” by Brian Solis

An interesting book to understand the consumer revolution

Marc Costa @marccostap

A personal selection of ideas and concepts to consider

- Digital culture is changing the landscape of everything

- Technology is evolving faster than the majority of businesses or consumers can adapt or assimilate

- Technology is not just for the geeks, it’s now part of our lifestyle

- We are living in an always-on society

- Popularity is not influence and influence is not popularity

- Change is never easy

Marc Costa @marccostap

- A company is only as valuable as the promises it keeps

- Shared experiences and relationships are at the heart of online interaction between connected customers

- No one department owns new media or the overall relationship with the customer

- Empathy is something that companies can’t invent; it must be felt

- With every culture change comes culture shock

- Change takes times

A personal selection of ideas and concepts to consider

Marc Costa @marccostap