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Elaine Garcia, Plymouth College of Art
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The Edited WebElaine Garcia
Plymouth College of ArtJISC RSC SW – Turbo TEL
13th June 2013
The Filter Bubble – Eli Pariser
http://www.waterstones.com/waterstonesweb/products/eli+pariser/the+filter+bubble/8716544/
Why is the Internet great?
Keyboard Cat!!
The Internet was going to entirely
democratize society
Gatekeepers were removed
Google Blog Post 4th December 2009
Google Blog Post 4th December 2009
Google Blog Post 4th December 2009
Google Blog Post 4th December 2009
Personalized Search for everyone!
There is no standard
Google anymore
57 signals to determine what it shows
If I search for something and you search for something we
will see the same results
Source: http://www.thefilterbubble.com/wp-content/uploads/2011/06/ComparisonEgypt.png
Not Just Google
• Yahoo News
• Huffington Post
• Washington Post
• Bing
We now see what the internet thinks we want to see but not necessarily
what we NEED to see
You are in your own universe
What is in your universe depends on who you areWhat you do
You don’t decide what getsYou don’t decide what is edited out
The Filter Bubble
Source: http://philanthropy.com/img/photos/biz/photo_13383_wide_large.jpg
3 New Dynamics
1. You are alone
2. The Bubble is invisible
3. You don’t choose to enter the bubble
Hotel California"The more you enter, the more you become locked in. Your social networking site becomes a central platform – a closed silo of content, and one that does not give you full control over your information in it.”
Tim Berners-LeeSource: http://www.guardian.co.uk/technology/2010/nov/22/tim-berners-lee-facebook
Democracy requires citizens to see things
from one another’s point of view
Diet of Information Junk Food
We Assume its:UnbiasedObjective
True
But its nearly impossible to tell
Research by Netflix
• People’s netflix queues shows that we aren’t that simple.
• Tension between:
• Future aspirational selves• Present impulsive selves
What you think you should watch
What you want to watch
The Internet needs to show us:
Relevant Important Uncomfortable Challenging Other Points of View
If we don’t pay attention this may become a problem
10 things you can do….1. Get rid of cookies2. Erase your web history3. Tell Facebook to keep your dara private4. Don’t reveal your birth date5. Turn off targeted ads6. Go incognito7. Be anonymous8. Depersonalise your browser9. Tell google you want to better control your filter10. Tell the Government you care
Source: http://www.thefilterbubble.com/10-things-you-can-do
“A squirrel dying in front of your house right now may be more relevant to your interests than
people dying in Africa.”
Mark Zuckerberg, Facebook
Image References
Keyboard Cat: http://www.flickr.com/photos/mrpbody33/3613411917/sizes/o/in/photolist-6viFtt-9S5gm9-9S2nhR-bq3sGj-b1vCb8-7guzw7-6oKwgG-7TKg1F-9pBx4Y-9pBvQU-9pyvvz-9pysur-9pBwsW-9pyrSe-8DYg3G-7c7H2z-7c7Jde-7cbwdL-6CnYjf-arTPbw-7uP14b-7bVrje-7Q9UqB-816RTz-6XBxwM-i1Hn3-7XLUR8-7stpFV-816TdF-6UNUk9-7hAL11-cFiX11-7phS3p-8xUfry-azToGS-7kpz4t-6SAFbG-bWqcqm-8B49jb-8atRgt-6uyMWC-6uX66U-7YJJgB-9jN4X2-8rbAqR-8jCfbh-bnpuv6-6RaXPr-7XQboY-98UtSE-7wxBA8/Gatekeeper: http://www.flickr.com/photos/cc_chapman/8105389823/sizes/l/in/photolist-dmff1p-5Dcpkg-7wuzBk-nsQDS-dsmdYB-aCoGY-dsmdMe-dsmebM-dVzUk-6cvvoi-34wcvw-4apH8m-6RZcCc-7vTy8H-azdYPk-k7GPC-3PE2wa-iQAVo-aeFWuR-aeFWBv-tj9bU-tj8Ca-tjjT9-tja9t-tj7kg-tjrxz-tjnVS-tjxpf-tjriX-tjzrZ-tjuHG-tj7G5-tjuoF-tjvH2-tjtvm-tjdPe-tjbWV-tjcvd-tjqeh-tjiFp-tjhGy-tjwFo-tjjwt-tjkNX-tjj7H-tjeqn-tjmJg-tjsT7-tjwWV-tjyVP-tjtd9/Computers: http://www.flickr.com/photos/eurleif/255241547/sizes/o/in/photolist-oybqk-pSUNd-pSUQN-qaMDx-qcEab-qyWwY-ub5U2-wY4dd-wY5Bc-wY5MZ-xu8t9-yvi6Z-yyNQz-yYRcu-B9u4v-Bi4EF-C8fjK-D2GaT-DyG8b-EF2jc-GXx6x-HmqY4-HowmU-J8Cbx-L5v2U-LmwLk-MQw7b-MQE3K-Q1gt3-Q7cGC-Toa6E-WhvY8-X23T7-YitVJ-217jto-26ufds-26ufhQ-26uDTY-29NDqr-2hyYzP-2j1E8u-2jE6cK-2tY6aS-2zbmjJ-2EYAEP-2KddPo-2SHSWY-2SHUwy-2SJ2TU-35v1Ef-38DUSQ/Netscape: http://www.flickr.com/photos/mightykenny/2069268947/sizes/o/in/photolist-49RxyP-49RxyV-4aC3xa-4dgYVP-4djpTn-4djqbT-4donyL-4donYW-4doohU-4eZp5v-4gyp1i-4gA8yL-4gBtJM-4gFr3Q-4gFvU7-4gLUK8-4nHnaV-4nHns4-4nMqV9-4pAuYf-4qdB2C-4qpdWX-4rzTvA-4sSncp-4tcvUg-4tgz1A-4vpkDn-4vpSx2-4vViRh-4AUnVT-4LdPP5-4QnVrM-4QnVSX-4Qs8BL-4Qs8DQ-4Qs97h-4Qs9af-4TS5sz-4TS8JD-4TS8PZ-4TWjcJ-4TWnmo-4U9xvS-4ZxFUi-53NTrK-53T5Zj-53T74y-56VRCV-5boX7b-5dvx4g-5q37NC/World:http://www.flickr.com/photos/21560098@N06/3767509120/sizes/z/in/photolist-6JVtcN-9Hwp7H-9zxU38-CCgDN-6vrFFo-7gqqni-71WLDC-CCgDG-9TMKhw-bhrRKB-7VfETJ-9YnUZG-9UK5Ze-6KbnXL-8hc3LM-7puYGu-8GsJAs-9fBfcx-6ag4xE-35N226-7bnY3D-5rAeTH-5bS2mq-8mS6M-8bfGo-7ZbW3-4Dk8j6-3GwYE-3Gx2S-3GwXU-3Gx3A-6UTFQn-6TRDnq-3Gx1z-84YBM-9tLttD-9zAPh3-7bb6BL-3Gx2c-cwX3D3-9h2Mid-5uF2KG-5WuCUR-4xxKE-8UXAtU-9oE2we-8QpUmn-4wat2a-9KxZYd-63Qegp-66fJqJ/ Universe: http://www.flickr.com/photos/johannes_wl/7767215232/sizes/l/in/photolist-cQn1u1-62PNVv-7TkHA5-7TkE8q-aZd5Zz-aSZmyn-b67MR-arRdCt-9bCZN3-9bD2X5-8bpTvz-6J71Dn-95vBUC-7hugMa-b5TWA-6HEdiq-9m2AVr-6mK4QL-83rUNd-aupwS1-72vugG-6N7yyv-78K5jP-a5Las2-9KLAmp-6TDZwm-5Do92i-4ccELm-8btaRE-5h28wB-4GkujZ-4GpEyS-4GkuXp-4GpEa7-4GpEPL-4Gkv3T-4GkuTn-4GkuUr-4Gkv2g-4GkuHv-4Gkurt-4GpETm-4GkuEi-J7nPW-4GkuGF-8n95Xm-8mJhe-6rF4Td-5QEqT4-6vGrdh-eAE15L/Mcdonalds: http://www.flickr.com/photos/49759262@N00/210591022/in/photolist-jBknG-95PoD8-5rtZG4-eit9GP-tN8Lo-bNiZqP-2EVEy-8zFisj-kVvsh-q5wvr-bDTdwF-6aSi9L-bXnovp-6xAT-dJDBq-8wbzDG-bUoBxh-bUoBvu-bUoC6G-bUoCm3-bUoCjG-bUoCro-bUoC9N-bUoBR7-bUoC3L-bUoBsU-5SzpHh-gwa1R-bUoBqG-5ST3eS-9r1Won-95Posz-6w2FGX-9EZ44V-5YgnX3-fJofT-gw6U2-7n5fYe-9r1WiB-dDBjm8-5Vd1tK-dc5Y24-8Kbuvg-cixc7-6tNb4b-6aD3gq-7UDfUs-dWSLer-9Bc854-8ii8s9-8fLEOperating System: http://www.flickr.com/photos/brianjmatis/5962898831/sizes/z/in/photolist-a5Vq5x-4xixc2-27BL93-8gHVkx-8oh41v-7YKoZ-486Y4-zLBDE-6d3L-4qnt-4EcdjU-5iQd3Q-9tnNu4-5pk4TY-5T7Ws1-5T3zPR-5T3zGk-5T3zMz-5T3zEV-5T7Wtf-5T7Wrd-5T7WmW-bAcGDX-bAd1tv-bAcqCx-bAcYap-bnhGWW-bAd5YT-bnhu8o-bnhpm1-bnhUEf-bnhLBJ-bAcVaM-bnh82w-bnhfkd-bAc3rM-bAcuWD-bnhjXy-8QNxWA-K2z3-aVXoy-7BbunX-7UfDJ9-7UfDFo-niqsp-7gBa7a-6YUrWi-8F62a5-6YYspf-7KyEze-3JAG6J/ Hotel California: http://www.flickr.com/photos/pagedooley/1577999575/sizes/z/in/photolist-3prEie-dRYk7p-3hLz7A-6ygx31-7GgUnt-dNLmRK-aDK1q8-8Cv6Pi-5kgsVr-5kgsKk-5kgswX-6ygxCQ-dSRZq2-9j79jy-9j79js-nz8YQ-9C6cHJ-9C6cHy-3NsRPA-7Eyrg8-agTtQh-agTCrs-agTG63-agTuC3-agQQPT-agTyHE-agQD3t-agTFqq-agQDNF-agQCgB-agQNB6-agTBFd-agQKur-agQGYF-agQEBx-agTpFQ-agTwYL-agQMQK-agQSg8-agQRwe-agQHTK-agTVuY-agTRN9-agR2ax-agR3kv-agTSrN-agTNQE-agTGMG-agTTTJ-agTT91-agR7p2/