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SocialMediaAZ #SMAZ SocialMediaAZ.org

The Disconnect: Reasons Companies fail at Social Media and how to Succeed

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A presentation for Social Media for Business - SocialMediaAZ.org. I speak of the the disconnect between business who want to use social media to reach people, and the people who use social media. Different goals. Different outcomes. How can the line up? Hint: the people won't change. Business have to.

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Page 1: The Disconnect: Reasons Companies fail at Social Media and how to Succeed

SocialMediaAZ

#SMAZ

SocialMediaAZ.org

Page 2: The Disconnect: Reasons Companies fail at Social Media and how to Succeed

ok_disconnect_ok by darkpony

Page 3: The Disconnect: Reasons Companies fail at Social Media and how to Succeed

Meet Here by Joe Shlabotnik

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Turtles! by dissolve

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Twitter Wall at TheNextWeb 2009 by richard.pyrker

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The watched phone never rings - Day 329 of Project 365 by purplemattfish

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Desire path and desire cycle path by Kake Pugh

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Duh! by invisiblewaves

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MAIN DISCONNECT by Dean Terry

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Social Mediawill not replaceadvertising.

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I Am Legend Ad by Justin Marty

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Watching the Sun Set by CC Chapman

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Social Mediawill fundamentallychange advertising.

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Bullshit Facebook Ads by theleetgeeks

Page 20: The Disconnect: Reasons Companies fail at Social Media and how to Succeed

Social Mediawill not replacemarketing.

Page 21: The Disconnect: Reasons Companies fail at Social Media and how to Succeed

Marketing is an integratedcommunications-basedprocess through whichindividuals and communitiesdiscover that existing andnewly-identified needs andwants may be satisfied bythe products and services ofothers.

Page 22: The Disconnect: Reasons Companies fail at Social Media and how to Succeed

Marketing is an integratedcommunications-basedprocess through whichindividuals and communitiesdiscover that existing andnewly-identified needs andwants may be satisfied bythe products and services ofothers.X

Page 23: The Disconnect: Reasons Companies fail at Social Media and how to Succeed

Marketing is an integratedcommunications-basedprocess through whichothers try and convinceindividuals and communitiesthat their existing andnewly-identified needs andwants may be satisfied bytheir available products andservices.

Page 24: The Disconnect: Reasons Companies fail at Social Media and how to Succeed

ingeniously simple tools - bowl by Jonathan_W

Page 25: The Disconnect: Reasons Companies fail at Social Media and how to Succeed

Social Mediawill fundamentallychange marketing.

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Social Mediawill not replacePR.

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Social Mediahas fundamentallychanged PR.

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Social Mediahas fundamentallychangedPublic Relations.

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Hanging Out with the In Crowd by Thomas Hawk

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Not the only disconnect by shiny red type

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20070322_2971 by Vaughn

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Connections by carlaarena by by carlaarena

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DSCN0673 by by mikecogh

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Evo Terra