a KPI and a MetricThe difference between

Presented by:

Dennis R. MortensenCOO - IndexTools, Inc.

Blog:VisualRevenue.com/blog

Qualifies as a Key Performance Indicator?How does one decide if a Metric

an excellent online marketing KPI?..and if so, what are the characteristics of

wrong

Understand that using KPI and Metric interchangeable is

...a KPI is a Metric but a Metric is not necessarily a KPI !

is this important

without real KPI’s an organisation will notperform to its maximum

- this is in particularly truefor businesses where online performance is

a vehicle for success!

will create more harm than helpdeveloping the wrong KPI

How do I concludeKPI criteria

7You look for the following

KPI characteristics

a KPI echoes organizational goals1

a KPI is decided by management2

a KPI provides context3

a KPI creates meaning on all organizational levels4

a KPI is based on legitimate data5

a KPI is easy to understand6

a KPI leads to action!7

SUPERonline marketing KPI examples please

It is never about financial metricsFirst,

They represent the results of driving a good KPI

Ad CTR(for online media and content websites)

KPI

Cost Per New Subscriber(for online media and content websites)

KPI

Web Customer Interactions(for online self service websites)

KPI

Look-To-Book Ratio(for online travel and hospitality websites)

KPI

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