The Follies and Triumphs of Being Everywhere

• We distribute 63,000 books from over 16,000 authors

• We reach 131 stores through 8 major sales channels

• We want authors to go wide

• It’s a big scary problem…and it’s one we’ve spent a lot of time solving

• We have precious knowledge that we’re willing to share

The easiest definition is

“to put your book everywhere.”

• Discoverable

• Reader-friendly

• Diversified risk

• Additional income streams

• Positioning for future market growth

• Attacking Amazon (or Kindle Unlimited)

• Selling you on a particular business strategy

• Selling you on Draft2Digital

• Sharing information• What can go wrong?

• How wrong can it go?

• How can you solve it?

• Advancing the conversation

• Introducing ourselves

• Flipkart• Print timetables

• Completely unpredictable

• Unresponsive support

• Abandoned ebooks support

• Flipkart

• FNAC• French for…something

• One of the 115 partner stores of Kobo

• Sometimes slow to publish changes

• Working with Kobo to remove FNAC from our distribution

• Flipkart

• FNAC

• Tolino• Another unproven foreign channel

• Also a distributor with multiple storefronts

• Testing showed they were actually pretty reliable

• Ultimately a success story (yay!)

• Flipkart

• FNAC

• Tolino

• 24Symbols• In testing now

• Results are looking promising

• Unpredictable processing delays have real costs

• They can drive you nuts

• They can get you in trouble with Amazon

• They can keep you from taking other risks

• Work with proven business partners

• Test-drive “unproven” partners

• Schedule launches like a traditional publisher• Where they’re available, preorders are a powerful solution.

• Where they aren’t, soft launches can help a little.

• Evaluate the quality of the end product in Adobe Digital Editions (ADE)• Free software that provides a pretty

reliable proof review

• Spot-check critical (or complicated) formatting • Table of contents

• Chapter breaks and titles

• End-matter

• Etc.

• Evaluating the quality of the end product in ADE

• Evaluating the quality of the end product everywhere• Through all these different channels

• Across all these different conversions

• On all these different devices

• In all these different apps

• Evaluating the quality of the end product in ADE

• Evaluating the quality of the end product everywhere

• Status checks at every store• Is the book live? (Is it supposed to be?)

• Is the price right?

• Does it have the most recent version of the product description?

• Does it have your most recent author bio?

• Evaluating the quality of the end product in ADE

• Evaluating the quality of the end product everywhere

• Status checks at every store

• Monitoring milestones• Featured promotion

• Best-seller status

• New reviews

• Check your product• Adobe Digital Editions• Kindle Previewer• Check it out on some representative samples

• Several devices (one eInk reader, one phone, and one tablet)• Several renderers (one Kindle proof, one iBooks proof, and one ADE proof)

• Re-review whenever you re-format (or switch conversion methods)

• Monitor your sales pages• Choose a representative sample• Schedule a recurring reminder• Set up a Google Alert

• Outsource the job• Professional formatter• Book publicist• Virtual assistant

• “Cash Reserves”• The minimum payment threshold

• Tiny dams on lots of tiny streams

• “Cash Reserves”

• Payment Methods

• Store-specific limitations can fragment your revenue

• Multiple transaction fees from your bank every month

• “Cash Reserves”

• Payment Methods

• Currency Conversion

• “Cash Reserves”

• Payment Methods

• Currency Conversion

• Tax Identity• Not exclusive to going wide, but

it’s a compounding problem

• Negotiating a complex process on multiple platforms

• Keeping track

• “Cash Reserves”

• Payment Methods

• Currency Conversion

• Tax Identity

• Accounting• Multiple sales reports and royalty

statements every month

• Tax reporting

• Education

• Preparation

• Organization

• Evaluation

• Another solution is Draft2Digital

• We vet test the bookstores

• We catch publishing delays

• We coordinate your book release

• We generate beautiful epubs

• We enforce strict quality control

• We monitor changes on bookstores

• We consolidate your royalties

• We have a low minimum threshold

• We offer a variety of payment methods

• We deliver a single tax statement for all of

the royalties earned across all of our stores

Kris Austin, CEO@krisaustind2d

Aaron Pogue, President@aaronpogue