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EXTRAORDINARY INSIGHT

CONVERGENCE READINESS

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THE BUSINESS VALUE OFSESSION INITIATION PROTOCOL

Jim Sevier, CEO

CONVERGENCE READINESS, INC.

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.com THE DEFINITION OF SIP

● SESSION INITIATION POTOCOL IS A TECHNOLOGY THAT MAKES IT POSSIBLE FOR DEVICES TO DISCOVER, LOCATE, AND SETUP COMMUNICATION SESSIONS OVER A TCP/IP NETWORK.

The idea to take away from here are that we are no longer referring to making “calls”. Instead we must think in terms of “sessions” as we could now be emailing, using video or speaking to others.

SIP is designed as the solution to migrate consumers off of the PSTN and over to broadband communication networks

CONVERGENCE READINESS, INC.

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.com THE DEFINITION OF SIP

● SIP is all about:● Bandwidth Convergence● Extensibility between physical and logical layers● Application Sequencing

● SIP alters behavior● From device to user centricity● Presence based● Rules Enforced

CONVERGENCE READINESS, INC.

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.com THE BUSINESS VALUE OF SIP

SIP trunks – adoption of which is the primary driver for enterprise SBCs sales -- grew 88% in 2011 over the previous year. Infonetics Research

SIP trunking is growing: of the North American enterprises participating in Infonetics’ survey, a third use SIP trunks today, and a total of 42% plan to by 2014 Infonetics Research

CONVERGENCE READINESS, INC.

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.com BANDWIDTH CONSOLIDATION

PSTN technology supports business process through advanced communication features

Your business needs my features VoIP technology improves the efficiency of delivering

communications during business processes Your business needs one network

SIP technology assimilates communications into business processes.

You business needs to stop thinking about communications

CONVERGENCE READINESS, INC.

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.com BANDWIDTH CONSOLIDATION

VO

ICE

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VID

EO

VO

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VID

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TA/V

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G-711 802.3 H.264 SIP H.323 SIP

CONVERGENCE READINESS, INC.

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.com DEVICE / APPLICATION EXTENSIBILITY

● Integrated Stack architecture has no sharing of intelligence

● 2-Tier Architecture improves interaction but only at the connection layer

● 3-Tier (IMS-like) architecture connects all three in an interactive and intelligence sharing environment

3-Tier networks mimic existing cellular IMS networks making Extensibility a reality across all distribution mediums

CONVERGENCE READINESS, INC.

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.com APPLICATION SEQUENCING

● Improving response for application delivery

● Shortening application development cycles

● Controlling roll-out and usage

● Opens 3rd party application integration

Session management, thru extensible protocols and rules, helps manage application roll-out and use

CONVERGENCE READINESS, INC.

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.com BASIC SIP ELEMENTS

Presence– More Efficient communications

User-centricity– More flexibility, control and simplified device

management with User Agents Multi-modal capabilities

– Richer experience and enhanced services Simplified Architecture

– Rapidly deploy new locations and applications

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.com DEVICE TO USER CENTRIC BEHAVIOR

Yesterday: Device Centric Tomorrow: User Centric

FASTER DECISIONS, IMPROVED OPERATIONAL AWARENESS

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.com MAKING ALL DEVICES WORK TOGETHER

SIP User Agents is code embedded into electronics or applications

UserAgent

UserAgent

UserAgent

UserAgent

UserAgent