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Presentation slides from APMG International webinar introducing the new Business Relationship Management Professional (BRMP) certification and the potential benefits for IT training providers.
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APMG International Webinar
Expanding Your ITSM Training Portfolio: The Business Relationship Management
Professional (BRMP) Certification
Friday June 27, 2014
14:00 EST
Presenters: Peter Lijnse, Service Management Art / BRM Instituteand Ronn Faigen, APMG-International
SUPPORTING WEBINAR RECORDING AVAILABLE AT: WWW.APMG-INTERNATIONAL.COM/WEBINARS
Agenda
• Welcome & introduction– Ronn Faigen, General Manager – US, APMG International
• BRM Professional Training for ITIL ATOs– Peter Lijnse, Managing Partner Service Management Art.
– Ronn Faigen, APMG
• Q&A
• Further information
• Close
Peter Lijnse
Peter is an experienced IT Service Management professional with in-depth knowledge of IT Strategy, IT Service Management, IT Governance and Business Relationship Management. Peter’s background includes extensive training and consulting , working with clients in North America, Europe, and Asia.
Peter’s areas of expertise include, amongst others, Business Relationship Management, IT Service Management (ITIL) Consulting and Education, COBIT, IT Governance, IT Organizational Design and Transformation.
Peter is a Managing Partner at Service Management Art in Calgary, Alberta, Canada
Is there life after ITIL?• Is the ITIL training market
becoming saturated?
• Is ITIL training becoming less profitable?
• How can a training organization leverage their ITIL expertise into new areas?
• Are ITIL candidates interested in expanding their own knowledge and skills?
• What is the next BIG THING?
BRM is described in the ITIL Service Strategy manual
Let’s start with Business Relationship Management
But even before that . . . From CSC Leading Edge Forum
People are hiring BRMs
People are hiring BRMs
Existing BRM courses
Companies are recognizing that Business Relationship Management helps to close the IT-Business alignment gap.
ITIL Professionals are looking for career growth
Accredited Training Organizations are uniquely qualified to assume this role
Clearly
This is an opportunity About the BRMI About the BRMP
To inspire, promote, and develop excellence in Business Relationship Management across the globe,
leading to outstanding business value for organizations and professional fulfillment of every
individual member of the BRM community.
APMG- BRMI Partnership
What is BRM?
BRMP Course
3 day course Organizational Capability and
the Role Strategic / tactical focused Covers both Utility and Warranty Relationship Maturity
Target Audience
Business Relationship Managers Strategic and Tactical CIOs Customer Relationship Managers Service Delivery Managers Project Managers
Engagement Model
Business Units IT
Strategic
Operational
En
gag
em
en
t
ConnectorNavigatorOrchestrator
Demand vs Supply
Relationship Maturity
Why should ATOs adopt BRMP?
• It fits with their current ITSM or PPM portfolio– Outlined in the SS guidance– Required by ISO/IEC 20000:2011 standard
• It is profitable• It is backed by a membership organization which
provides Marketing, Support, and Development• The market has been demonstrated• It opens new avenues for cross selling
What does this mean to the ATO?
“By 2016, Relationship Management and Change Leadership will be the domain of as many as 20% of the IT workforce.” Gartner, January 2012.1
1. “IT Professional Outlook, 2012 to 2016: Prepare for a Future Unlike the Past.” Gartner, January 27, 2012.
If 20% of your ITIL students attended the BRMP certification class . . .
Would that be good business?
What does this mean to the ATO?
In Summary . . . Everything is in place
A membership organization Training materials Exams A market to serve
This is not for everyone For those ITSM training
organizations who are looking to expand into new and related areas
Who want to expand their client base within existing customers
Early adopters reap the greatest profit
Further information
• APMG-International:– www.apmg-international.com
• Business Relationship Management Institute– www.BRMInstitute.org
http://www.linkedin.com/company/apmg-international @APMG_Inter
Contact details:
– Ronn Faigen: [email protected] / +1.781.275.8604
About APMG International
• Global examination & accreditation institute• Examination Institute (EI) for the AXELOS Global Best Practice
portfolio (ITIL®, PRINCE2®, MSP®, etc)• Extensive portfolio of professional management certification
schemes aimed at improving business processes, capability and results
• Work with key industry partners (e.g. AXELOS, IAITAM, IPMA, ISACA, itSMF, DSDM Consortium) to promote best practice
• 300+ Accredited Training (ATOs) and Consulting (ACOs) organizations with 1500+ approved trainers and consultants
• 18000+ candidates per month• Full details at www.APMG-International.com