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Hello!I am Purab MehtaCo-Founder, BriefKase
BriefKase is a Mumbai based digital agency, which has the a passion to develop effective solutions, for a wide variety of clients, primarily startups. With proven capabilities in Performance Marketing, Social Media
Strategy & Execution, Search Engine Optimization, Branding & Design and Photography and Video - BriefKaseis a small yet agile team to bring your business vision into a feasible reality.
“A Social Network where
anyone can ask and
answer questions.
And the community
votes on which answers
are most helpful!
WHAT IS QUORA?
› Question-and-answer service built on a social-mediabackbone
› Founded by a Facebook CTO› crowd-sourced queries, with a comprehensive listing and
incentive to stay in touch with a network of people› Attracted high-level executives, journalists, industry
insiders, and entrepreneurs
HOW DO I SPEND MY TIME HERE?
› You can target your question to specific Quora users,along with others in the community
› You can search for specific questions or topics related toyour business
› You can follow specific industries, questions or topics› You can spend credits to get your question in front of
more people› You can publish content on Quora
THE OPPORTUNITIES ON QUORA
› Build expertise and authority on your chosen topic› Learn from others - users, customers, industry experts› Answer questions about your product› Find out the questions people are asking about your
product or industry› Conduct research on a topic and get crowd-sourced
content
“Hustling or selling is
exactly what
you shouldn’t be doing
on Quora. Instead, aim
to spread knowledge.
HOW CAN I USEQUORA EFFECTIVELY?
Quick ways that marketers can get the most out of Quora, in as little as 5 minutes per day!
A SNAPSHOT ON HOW TO USE QUORA EFFETIVELY
1. Create an optimal Profile2. Follow topics in your industry3. Find people to connect with4. Create and contribute5. Don't self-promote / over-promote6. Back up your answers7. Analyze your Statistics8. Create a page for your Business
1. CREATE THE OPTIMAL QUORA PROFILE
› Every time you leave an answer, a bit of your bio is viewable right atthe top
› This is a great opportunity to extend a little branding› Quora shows the first 50 characters of your profile (your name and
bio) as a tagline above your answer
1. CREATE THE OPTIMAL QUORA PROFILE
› Mention your brand name as close to the beginningas you can
› Your full bio can contain clickable links and even@-mentions
› Go ahead and complete your Quora profile as muchas possible› Add a detailed About Me section› Add your areas of expertise / Topic Experience› Add your interests› Previous companies› Connect your other social media accounts
2. FOLLOW TOPICS IN YOUR INDUSTRY
› Quora is great for market research of your business› Use the search functionality to learn what people are
asking about your industry› Click through to a topic page to see an extra list of
related topics to follow along the side› Have these questions and answers sent to your inbox
every day
3. FIND INFLUENCERS TO FOLLOW
› When you search for a topic, youalso get the most viewed writers
› You can also search for users tofollow and be notified of theirnewest answers
› For blog posts, search for the blogname or author
› Follow people based on theirrelevance and number of answers
4. CONTRIBUTE AND CREATE ON QUORA
› Search for your chosen topic. This will narrow down thequestions significantly
› Find recent most threads with high upvotes & capitalize› Ask relevant questions and find new ideas to talk about› Repurpose your content through a Quora blog
› Create blog posts that answer specific questions› Add links of answers that you have submitted and lead people
back to those question threads› Lead back people from those question threads onto your blog
5. DON’T SELF PROMOTE / OVER PROMOTE
› No one likes Mr. “I-Am-Great”› Don't try and market your site or
product too hard, unless it addsvalue
› If you really have to, make sureyou put a disclaimer
› Add value by giving the askers ofquestions a useful and insightfulanswer
6. BACK YOUR ANSWERS UP
› Well researched and relevant contentgets the up-votes
› The best answers provide statistics,sources, and references
› If you don’t? Your answer may behidden or “collapsed”
7. ANALYZE YOUR PRESENCE ON QUORA
Quora provides free analytics showing you adetailed breakdown of the following:› Views› Upvotes› Shares
And displaying these stats for:› The questions you ask› The answers you give› The blog posts you write› All the content you contribute
8. BUILD A QUORA PAGE FOR YOUR BUSINESS
› Just like Wikipedia you can create a page for your business› Start by searching for your business’s name› From the results page, click “Topics” in it left column and “Create a
New Topic”
ANY QUESTIONS?
Need a digital media partner? Reach out to [email protected] | www.briefkase.in(+91) 98701 79600 | (+91) 98198 15189
