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The Anatomy of a Story
April 27, 2016
Voltaire Santos Miran Chief Executive Officer
@vsantosmiran
Mallory Wood Director of Marketing
@mallorywood
• 45 minute webinar + 15 minutes for questions and answers • Ask questions through the Zoom Control Panel • Tweet during the webinar with #mStonerNow • Please fill out the post-webinar evaluation • Check your inbox later this week for the webinar recording and slide deck
The Plan
Agenda
1. Once Upon a Time
2. The Anatomy of a Story
3. Fact, Fiction, and Fantasy
5. Telling Your Stories
6. A Word From Our Sponsor
7. Questions
Once upon a time there was a kid. Every day, he played with his cowboy doll. One day he got a spaceman doll. Because of that, his interest in the cowboy took a serious nosedive. Because of that, the cowboy and the spaceman each swore vengeance upon the other’s house. Until finally there’s a bloodbath from which no one emerges unscathed.
Credit: Ayun Halliday: http://bit.ly/parlourgame
Once upon a time there was a kid. Every day, he played with his cowboy doll. One day he got a spaceman doll. Because of that, his interest in the cowboy took a serious nosedive. Because of that, the cowboy and the spaceman each swore vengeance upon the other’s house. Until finally there’s a bloodbath from which no one emerges unscathed.
Credit: Ayun Halliday: http://bit.ly/parlourgame
Once upon a time there was a poor family in Oklahoma. Every day, they tried to make it work on their hardscrabble farm. One day their last speck of top soil blew away. Because of that, they decided to seek a better life in California. Because of that, every able bodied young male left the family. Until finally their oldest daughter ends up breastfeeding a starving stranger.
Credit: Ayun Halliday: http://bit.ly/parlourgame
Once upon a time there was a poor family in Oklahoma. Every day, they tried to make it work on their hardscrabble farm. One day their last speck of top soil blew away. Because of that, they decided to seek a better life in California. Because of that, every able bodied young male left the family. Until finally their oldest daughter ends up breastfeeding a starving stranger.
Credit: Ayun Halliday: http://bit.ly/parlourgame
Once upon a time there was a really good but socially awkward and mildly frumpy FBI agent. One day, the Miss United States beauty pageant received a bomb threat. Because of that, Gracie got a makeover and went undercover. Because of that, she made friends and realized she liked nice clothes and makeup. Until finally she saved her fellow contestants from an exploding tiara, won a people’s choice award, and became romantically involved with her co-worker.
Once upon a time there was a really good but socially awkward and mildly frumpy FBI agent. One day, the Miss United States beauty pageant received a bomb threat. Because of that, Gracie got a makeover and went undercover. Because of that, she made friends and realized she liked nice clothes and makeup. Until finally she saved her fellow contestants from an exploding tiara, won a people’s choice award, and became romantically involved with her co-worker.
Reflect On Your Favorite Story
Once Upon a Time …
There was
.
One day
.
Because of that,
.
And because of that,
.
Until, finally,
.Credit: Emma Coates, Rule #4 of 22 Rules of Storytelling: http://bit.ly/22storytellingrules
The Anatomy of a Story
Once Upon a Time …
One Day …
Because of That …
And Because of That …
Until, Finally …
Pixar
Exposition
Complication
Crisis
Climax
Resolution
Aristotle et. al.
Once upon a time …
1Characters
and Backstory
Theme
and Plot
Setting:
Time and Place
2 3
21
Exposition:
22
23
Popular Themes
1. Fate
2. Ambition
4. Sacrifice
5. Transformation
6. Love
7. Vengeance
8. Resurrection
Credit: Tessa Wegert (http://bit.ly/tessawegert )
24
Popular Plots
1. Overcoming the Monster: Harry Potter
2. Rags to Riches: Cinderella
3. The Quest:The Lord of the Rings
4. Voyage and Return:The Wizard of Oz
5. Comedy:A Midsummer Night’s Dream
6. Tragedy:Macbeth
7. Rebirth:Beauty and the Beast
Credit: Christopher Booker, The Seven Basic Plots (http://bit.ly/sevenbasicplots)
One day
1Obstacle(s) ConflictWant
2 3
25
Complication:
+ =
26
“Just about any story — comic, tragic, romantic — is about a protagonist’s
efforts to secure, usually at some cost, what he or she desires.”
Jonathan Gottschall
Because of that
1Good, Then Bad,
Rinse, Repeat
TensionProgression
2 3
28
Crisis:
29
30
31
And because of that
1Big. Crescendo.The.
2 3
32
Climax:
33
Until, finally,
1Conclusion LessonRealization or
Transformation
2 3
34
Resolution:
35
Fiction, Fantasy, and Fact
Simple1
In the Language
of One’s Audience
MemorableEasy to
Understand
2 3
37
“What is a story in its purest form? It’s someone
saying ‘this happened,’ and that led to … ”
Ira Glass
Engaging1
Unexpected EmotionalIllustrative
2 3
39
“Don’t tell me the moon is shining. Show me the glint of moon on broken glass.”
Anton Chekhov
Authentic1
Truthful ResonantReal
2 3
41
“What matters now isn't storytelling; what matters is telling a true story well.”
Ann Handley
Motivating1
Exploration ActionConnection
2 3
43
“The story is everything, which means that it’s our job to tell better stories.”
Kevin Spacey
Telling Your Stories
“… it’s about who you are and what you do for the benefit of others, and how you add value to people's lives, ease their troubles, help shoulder
their burdens, and meet their needs.”
Ann Handley
“Effective messaging emerges at the intersection of what your buyers want to hear
and what you want to say.”
Adele Revella
Why do you exist?
Why does that matter?
How are you different?
How are you better?
How will you change the world?
Consider
Once Upon a Time …
One Day …
Because of That …
And Because of That …
Until, Finally …
Craft
Motivate Your Audiences
Give Them Opportunities to Act
Measure Your Work
Engage
“Start telling the stories that only you can tell … There will always be people who are much better at doing this or
doing that. But you are the only you.”
Neil Gaiman
A Word From Our Sponsor
Voltaire Santos Miran Chief Executive Officer
@vsantosmiran
312.420.6778
Mallory Wood Director of Marketing
@mallorywood
802.457.9234
Resources
• Learn more about digital storytelling: http://mstnr.me/DigStoryWebinar
• Join the digital storytelling mailing list: http://mstnr.me/DigStoryEmail
Questions?
m storytellers for .edu
Thank You!
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