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THE PACEMAKER Recognizing excellence in student media since 1927. ASSOCIATED COLLEGIATE PRESS Logan Aimone, Executive Director Saturday, October 30, 2010

The ACP Pacemaker 10

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An overview of ACP’s signature award, The Pacemaker, with examples from the 2009-10 finalists and winners, presented at the ACP/CMA National College Media Convention in Louisville, Ky., October 2010.

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Page 1: The ACP Pacemaker 10

THE PACEMAKERRecognizing excellence in student media since 1927.

ASSOCIATED COLLEGIATE PRESSLogan Aimone, Executive Director

Saturday, October 30, 2010

Page 2: The ACP Pacemaker 10

INTRODUCTIONThe Pacemaker is the highest honor

in collegiate journalism. For decades, it hasrecognized trend-setters and go-getters, effort

and enterprise, achievement and talent.

Today, the Pacemaker continues to recognizethe best college student work in the nation.

Saturday, October 30, 2010

Page 3: The ACP Pacemaker 10

KEEP IN MIND…The images seen in this presentation arePacemaker Finalists from the 2009-10academic year plus 2009 yearbooks.

Winners will be announcedat Saturday’s awards ceremony.

Inclusion of a publication in this presentation does not indicate status as a winner. Do not read anything into

whether an example was included here.

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WHO’S JUDGING?Pacemaker judges are professionals working in media as well as a range of experts familiar with student media.

Judges for the 2010 ACP Pacemakers included working professionals from the Washington, D.C., area; Texas

Monthly; and Milkweed Editions.

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WHO’S JUDGING?Judging is by team. We ask the media organization to compile a group with representation from various

departments (writer, editor, designer, photographer, etc.).

Entries are judged holistically. There is not a rubric with points attached to certain criteria.

Judging is by nature somewhat subjective based on established standards of collegiate journalism.

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HOW DO THEY JUDGE?• The number of Pacemaker finalists and winners is

proportional to the number of entries.

• The number is not fixed each year, but about half of the finalists will be named winners.

• This is a contest, not a critique.

• ACP asks judges to provide general feedback on the finalists. Some teams are more thorough. Comments will be shared on our website as part of the winners gallery and in The Pacemaker book.

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WHAT DO THEY JUDGE?• Content

•Quality of writing and editing

• Presentation: Layout and design

• Photography, art and graphics

• Reporting: Type and depth (newspaper)

• Editorial Leadership (newspaper)

•Overall concept or theme (yearbook, magazine)

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CONTENT & COVERAGE• The publication should accurately reflect all aspects of student

life, from academics to sports, arts to community news.

• College newspapers should emphasize the use of locally generated copy (nonwire).

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CONTENT & COVERAGE

The newspaper should reflect a combination of what’s happening with other information the audience needs to know. Treat different sides of the story fairly.

Golden Gate [X]pressSan Francisco State UniversitySan Francisco, Calif.

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CONTENT & COVERAGE

The newspaper is a watchdog of the campus leadership and power centers. Place the news in tangible terms, in context and in perspective. Help readers understand what the news means.

Red & BlackUniversity of GeorgiaAthens, Ga.

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CONTENT & COVERAGE

A news section should present a nice mix of hard and softer news stories. Page One supplies a good opportunity to display this variety and to set the agenda or prioritize the news items.

The Eastern ProgressEastern Kentucky UniversityRichmond, Ky.

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CONTENT & COVERAGE

Graphic representations and alternate story forms are increasingly popular ways to communicate the news. Poynter research also says they increase reader understanding of the topic and retention of the news.

The State NewsMichigan State UniversityEast Lansing, Mich.

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CONTENT & COVERAGE

Use headlines and other display text to deliver the summary of the news in a concise way.

The Nevada SagebrushUniversity of Nevada, RenoReno, Nev.

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CONTENT & COVERAGE

Feature magazines — either stand-alone or news companions — allow an opportunity to showcase an important topic that may or may not be pegged to a news event.

FusionKent State UniversityKent, Ohio

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CONTENT & COVERAGE

Yearbooks have the ability to handle topics as trends rather than daily or weekly updates.

Royal PurpleKansas State UniversityManhattan, Kan.

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WRITING & REPORTING•Writing should be crisp. Reporting must be thorough.

• Copy should be clean and edited for consistent style.

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PRESENTATION:LAYOUT & DESIGN

• The publication should have a clean and contemporary look.

• Visual hierarchy is established.

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PRESENTATION

It’s not always about the words. White space and images set the tone.

FluxUniversity of OregonEugene, Ore.

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PRESENTATION

The cover image has to sell the reader and inform about the contents. Tease interior stories without distracting from the centerpiece content.

SpinnakerUniversity of North FloridaJacksonville, Fla.

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PRESENTATION

Classic modular design gets tweaked with a half-page photo above the fold, a nontraditional flag and numerous entry points. With similarity to a Web site, this page feels contemporary.

The Daily NewsBall State UniversityMuncie, Ind.

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PRESENTATION

Several stories compete for attention on this page, but each gets a fair shot at readers’ attention. Again, white space provides the emphasis for a softer centerpiece package.

Indiana Daily StudentIndiana UniversityBloomington, Ind.

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PRESENTATION

Inside section fronts can be a place to experiment and show off talent in presentation. This page lays out the weekend in sports for the reader.

Central Michigan LifeCentral Michigan UniversityMount Pleasant, Mich.

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PRESENTATION

An anniversary is marked with a bold centerpiece package. Discipline with type and color is evident on this page.

The AdvocateContra Costa CollegeSan Pablo, Calif.

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PRESENTATION

Clever graphics, a controlled color palette and strong use of white space attract attention.

American River ReviewAmerican River CollegeSacramento, Calif.

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PHOTOGRAPHY, ART & GRAPHICS

• Visuals enhance the verbal content and draw in the reader.

•Quality of photos and art is technically excellent.

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PHOTO, ART & GRAPHICS

Illustrative art gets noticed. The small detail of the maroon-and-gold tie clue the reader the story is about a campus official.

The State NewsArizona State UniversityTempe, Ariz.

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PHOTO, ART & GRAPHICS

Visual representations of the news peg help communicate the message to the reader. Quality images from past and present are nice, too.

The FlareKilgore CollegeKilgore, Texas

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PHOTO, ART & GRAPHICS

A singular, isolated image often has impact. Here, the sports preview is displayed with attention to the images with backgrounds knocked out and ample white space.

The Daily NorthwesternNorthwestern UniversityEvanston, Ill.

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PHOTO, ART & GRAPHICS

Playful use of a contemporary typeface for text and ornaments help tell the story. Note the narrow, restrained use of color.

Round UpBaylor UniversityWaco, Texas

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PHOTO, ART & GRAPHICS

Modeled art gets attention because it departs from traditional photo or illustrations. Good use of type enhances the page.

FSchool of the Art Institute of ChicagoChicago, Ill.

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PHOTO, ART & GRAPHICS

The type treatment in this division page is on trend.

LegendaWellesley CollegeWellesley, Mass.

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REPORTING:TYPE & DEPTH

•Major stories should show evidence of multiple sources.

• Series or in-depth pieces should be prominent.

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REPORTING

Provide comprehensive coverage through enterprise and depth pieces that enhance the regular spot news coverage.

El DonSanta Ana CollegeSanta Ana, Calif.

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REPORTING

Interesting and useful investigative reports result from public records and databases. Having a section dedicated to business forces stories on this topic to be included regularly, not just when the news is huge.

Indiana Daily StudentIndiana UniversityBloomington, Ind.

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REPORTING

When the news event merits comprehensive coverage, allocating all of Page One is a clue to readers the event is significant. Approach the story from multiple angles, and continue with follow-up coverage. in subsequent editions.

The Daily CollegianPennsylvania State UniversityUniversity Park, Pa.

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REPORTING

An enterprise piece on the university’s use of a small airplane to transport campus officials, rather than driving, is exactly the type of watchdog role for the paper.

Red & BlackUniversity of GeorgiaAthens, Ga.

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EDITORIAL LEADERSHIP•Opinion pages should be alive with a variety of content: staff

editorials, cartoons, letters and personal columns.

• Content should be consequential.

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CONCEPT / THEME• Concept unifies coverage and content.

• Theme is relevant to current year or issue and provides structure for storytelling.

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DESIGN OF THE YEAR

Finalists in Illustration, Infographic, Newspaper Page One and Newspaper Page/Spread categories

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ILLUSTRATIONCourtney O’ConnellIbisUniversity of MiamiCoral Gables, Fla.

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ILLUSTRATIONBrett MiottiSCANSavannah College of Art and Design – AtlantaAtlanta, Ga.

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ILLUSTRATIONErik RodriguezThe Columbia ChronicleColumbia CollegeChicago, Ill.

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ILLUSTRATIONOlivia LiendoF NewsmagazineSchool of the Art Institute of ChicagoChicago, Ill.

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ILLUSTRATIONTom TianChicago MaroonUniversity of ChicagoChicago, Ill.

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ILLUSTRATIONKyle LewisThe Daily NewsBall State UniversityMuncie, Ind.

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INFOGRAPHICBradley Kasten, Jameson SempeyCardinal PointsState University of New York at PlattsburghPlattsburgh, N.Y.

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INFOGRAPHICHon Lung ChuThe ChronicleDuke UniversityDurham, N.C.

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INFOGRAPHICCaroline MatthewsPendulumElon UniversityElon, N.C.

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INFOGRAPHICMarissa Hall and Thea BlesenerThe ShorthornUniversity of Texas at ArlingtonArlington, Texas

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INFOGRAPHICSteve Hunt, Marianne Jolley, Alyssa WatsonThe Daily UniverseBrigham Young UniversityProvo, Utah

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INFOGRAPHICColleen KirstenThe DailyUniversity of WashingtonSeattle, Wash.

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NEWSPAPER PAGE ONESimone Wilson and Reza Farazmand UCSD GuardianUniversity of California, San DiegoLa Jolla, Calif.

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NEWSPAPER PAGE ONELarry Buchanan Indiana Daily StudentIndiana UniversityBloomington, Ind.

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NEWSPAPER PAGE ONEKyle Lewis The Daily NewsBall State UniversityMuncie, Ind.

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NEWSPAPER PAGE ONELuke ShumanEchoTaylor UniversityUpland, Ind.

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NEWSPAPER PAGE ONEJ.D. Swiger and Evan AndrewsThe BatallionTexas A&M UniversityCollege Station, Texas

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NEWSPAPER PAGE ONEColleen KirstenThe DailyUniversity of WashingtonSeattle, Wash.

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NEWSPAPER PAGE ONEEmily KuUCSD GuardianUniversity of California, San DiegoLa Jolla, Calif.

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NEWSPAPER PAGE / SPREADBecky RotherThe Daily NewsBall State UniversityMuncie, Ind.

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NEWSPAPER PAGE / SPREADRoy BazanThe Pan AmericanUniversity of Texas Pan AmericanEdinburg, Texas

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NEWSPAPER PAGE / SPREADJoseph Tolman, Jackie Hicken, Leah Wasson, Erin Kulesus and Stephanie EdwardsThe Daily UniverseBrigham Young UniversityProvo, Utah

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NEWSPAPER PAGE / SPREADMarlee GrossThe DailyUniversity of WashingtonSeattle, Wash.

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NEWSPAPER PAGE / SPREADMadison McCordThe CommunicatorSpokane Falls Community CollegeSpokane, Wash.

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SOME WAYS TO IMPROVE

•Work on the content. Dig around your campus and community for real stories. Don’t overplay or sensationalize. Cover all aspects and all groups.

• Pay attention to photography and graphics. These two areas help your publication stand out from others. Think of the best way to tell a story for readers to read and understand.

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SOME WAYS TO IMPROVE

•Details make the difference. Typography, white space, style — these are what set Pacemakers apart.

•Have a strong editorial voice. Make the editorial pages a lively forum on substantive topics.

•Make every story polished. Write tight. Readers will read long if it’s good. Put columnists on a word count diet.

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WHAT’S NEXT?

The 2010 Pacemaker and individual contest winnerswill be announced Saturday afternoon.

Enter your student media in the 2011 contests. Watch your e-mail and our Web site for deadlines

and entry forms.

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QUESTIONS?

Thanks!

E-mail: [email protected]: slideshare.net/loganaimone

Saturday, October 30, 2010