video marketing

25

video marketing

25

“Video allows us to tell the great stories of our customers,

rather than our own.”

- Bo DietrickVideo Producer

ExactTarget@bo_tweetrick

“YOU’VE PROBABLY GOT A DEVICE ON YOU THAT CAN SHOOT DECENT VIDEO, SO WHAT’S STOPPING YOU? CAPTURE

AND SHARE SOME MOMENTS.”

“YOU’VE PROBABLY GOT A DEVICE ON YOU THAT CAN SHOOT DECENT VIDEO, SO WHAT’S STOPPING YOU? CAPTURE

AND SHARE SOME MOMENTS.”

- STEVE GARFIELDVIDEO BLOGGER

AUTHOR OF GET SEEN @STEVEGARFIELD

- STEVE GARFIELDVIDEO BLOGGER

AUTHOR OF GET SEEN @STEVEGARFIELD

To be successful and grow your business and revenues, you must match the way you market your products with the way your

prospects learn about and shop for your products.

- Brian HalliganCo-Author of Inbound Marketing

CEO at Hubspot@bhalligan

“GREAT MARKETING

STARTS WITH GREAT

STORIES. BE UNIQUE,

INSPIRE, AND CONNECT.”

- ANN HANDLEY

CHIEF CONTENT OFFICER,

MARKETING PROFS

@MARKETINGPROFS

“You never really learn much from hearing yourself talk.”

- George Clooney

“Your customers aren’t in it to be engaged,

- Mathew Sweezey

Head of Thought Leadership

for B2B Marketing

Salesforce.com�

@msweezey

“Using video to connect with a prospect is so much more than a cold call. It humanizes

the selling process.”

- Jill RowleySocial Selling Evangelist

@jill_rowley

“Institutions that once had to go through media to deliver information

are now themselves media.”

- Andrew NachisonFounder

We Media@anachison

“Content isthe reasonsearch began in the first place.”

- Lee OddenCEO

TopRank Online Marketing@leeodden

“Online video is the Swiss army knife of internet marketing. It really can be used all over the

customer lifecycle, whether it’s customer service, marketing,

or even recruitment.”

- Mark RobertsonFounderReelSEO

@markrrobertson

“Comedy can cut through all the noise…it connects with people so they listen.”“Comedy can cut through all the noise…it connects with people so they listen.”

- Tim WasherComedy Writer/Executiv Producer Rich

Media MarketingCisco�@timwasher

- Tim WasherComedy Writer/Executiv Producer Rich

Media MarketingCisco�@timwasher

“Marketing is no longer about the stuff that you make, but the stories you tell.”

- Seth Godin@thisissethsbloG

“increasingly, the mass marketing is turning into a mass of niches.”

- CHRIS ANDERSONAUTHOR OF THE LONG TAIL

@CHR1SA

“Once you have your questions and stories, map them to the buying process – just as your

prospect will experience them.”

- Ardath AlbeeAuthor of eMarketing Strategies for the Complex Sale

@ardath421

“No one ever succeeds without the help of others.”

- Jay AbrahamFounder & CEO

Abraham Group@RealJayAbraham

“What makes content engaging is relevancy. You need to connect the contact information with the content information.”

- Gail GoodmanCEO

Constant Contact@Gail_Goodman

“Your viewers have to walk away feeling like they took more away from

you than you took from them.”

- Scott AlexanderDirector of Digital Brand Marketing

Oakley@sc00ter5

“People expect a request for them to take some

action … Yet still, B2Bs avoid CTAs like they

carry the bubonic plague or something.”

- Neil Patel

Co-founder

CrazyEgg & KISSMetrics

@neilpatel

“THE PLAY BUTTONMOST COMPELLINGIS THE

CALL TO ACTION

ON THE WEB.”- Michael Litt

CEO and Co-founder Vidyard

@michaellitt

“Everyone has preconceived notions about what people think of the brand. Bring in new perspectives to challenge

these notions all the time.”

- Justin LomaxManaging Producer

Square@justinlomax

“Measurement is like laundry.It piles up the longer you wait to do it.”

- Amber NaslundSVP Marketing

Sysomos@ambercadabra

“CREATE VIDEOS WITH A DISTINCT PURPOSE. ANTICIPATE YOUR IDEAL CONSUMER’S NEEDS AND CREATE

CONTENT TO ADDRESS THOSE NEEDS.”

- BRIAN ROTSZTEINSEO EXPERT

@BRIANROTSZTEIN

“Give the time and the energy to let amazing creatives do creative work.”

-Paull YoungFormer Director of Digital

Charity Water@paullyoung

“Top of funnel content must be intellectually divorced

from your product but emotionally wed to it.”

- Joe ChernovVP of Content

Hubspot@jchernov

“If you’re not failing every now and again, it’s a sign you’re not doing anything

very innovative.”

- Woody Allen

Want more video marketing inspiration?

Check out the top 6 blogs, 8 influencers, and 10 books on video marketing!

or visit our video marketing blog!