Upload
jose-luis-giraldez
View
877
Download
0
Embed Size (px)
DESCRIPTION
Details about the Thank-you-page in the #inbound marketing process
Citation preview
LET’s DEAL WITH the
THANK-YOU PAGE
José L. Giráldez Hunter of Customers &
Added Value Provider
Thank you page
THANK YOU PAGE
This is where the content introduced by the CTA and Landing Page is finally delivered to the visitor who, after sumitting a form is now a lead
ELEMENTS OF THE THANK YOU PAGE
• Access to the OFFER (Include the title of the offer in the header of you Thank-you page to reassure the viewer thas that they are on the correct page) • Social Media SHARING LINKS (Give the viewer the opportunity to share the content of your LANDING PAGE. Open the content in a NEW WINDOW. So they can come back to the Thank-you page if needed . Think about a SWEET OPTIMIZATION of the text)
• Move them forward in to the sales process (Don’t lose the opportunity to include a SECONDARY CTA. The viewer is expecting your email, and for sure it will be opened and readen. Try different CTAs focused on different parts of the funnel) • Autoresponse Email (Make this process automatic. Send a follow-up email)
• Provide Direction (What do they have to do next?)
SOCIAL SHARING BUTTONS 1
IMAGE 4
SECONDARY CTA 2
VALUE 3
SOCIAL SHARING BUTTONS 1
SECONDARY CTA 3
HEADLINE 2
IMAGE 4
SECONDARY CTA 7
SOCIAL SHARING BUTTONS? 5
7 SUBMIT BUTTON HEADLINE 2
ADDED HELP LINK 4
VIDEO 6
VALUE 3 1 SUBMIT BUTTON 1
CAPTION IMAGE 8
SOCIAL SHARING BUTTONS? 6
VIDEO 2
ADDED LINKS 3
HEADLINE 1
3rd PARTY TRUST 4
CONTACT 5
OTHER “TYPES” OF THANK YOU PAGES
• IMPORTANT: These Thank-you messages are always expected • They will deliver a high CTR • Take the opportunity to movr you relationship forward
REQUEST 1
REQUEST 2
REQUEST 3
COMPLETING SURVEY
SHIPPING CONFIRMATION
ORDER IDENTIFICATION 1
TEXT 2
TRACK BUTTON 3
TRACK IDENTIFICATION 4
SHIPMENT /ORDER DETAILS 5
ORDER CONFIRMATION
TEXT 2 THANK YOU!! 1
SHIPMENT DETAILS 3
SHIPMENT /ORDER DETAILS 4
CTA 5
SHARING BUTTON 6
+INVOLVEMENT BUTTON 7
SHOPPING BAG 8
ORDER CONFIRMATION
TRACK BUTTON 1
IDENTIFICATION 3
SHIPMENT /ORDER DETAILS 4
SHIPMENT OPTIONS 2
ADDITIONAL CTAs 5
THANK YOU!! 6
REQUALIFICATION
FOR SIGNING UP
FOR APPLYING
OTHERS
José L. Giráldez Hunter of Customers
& Added Value provider
Athos-world
http://es.linkedin.com/pub/jose-l-giraldez/6/a08/0
GiraldezGo
+34 916419116
Some of the graphics come from public documents or web sites, and have been used with the sole intention of
delivering the messsage There are no commercial purposes behind this document
If you quit nobody will care, but you will always know it!!