This magazine has lots of the key conventions which magazines have including a masthead, cover lines, main cover image, convergence, and puff. The main cover image is placed in the centre of the magazine to draw focus onto him.The magazine has multiple cover lines including a main cover line within the frame.The main cover image is used to represent class as he is wearing white and dressed in a smart dress code, this gives the magazine an element of class and also style. The dress code also fits in with the grayscale colour scheme resolving in the image looking much more professional.The main cover image is even using direct mode of address to engage with the consumer.

The masthead is big and bold and immediately attracts the audiences attention. The colour orange on top a grayscale background and main cover image stand out more than anything else on the page.|The masthead is even behind the main cover image as their brand is powerful enough to be advertised like that. The masthead is also in the conventional place to put a masthead at the top of the page as being at the top connotes importance.

• The pose of the main cover image connotes class as he has his hands in his pockets in all white. His facial expression is a slight smile which could mean that he is happy where he is. The shot is a medium long shot as you can see almost the full body of the star in the magazine. This shot is also taken at a medium eye level camera angle so the audience get full affect of the direct mode of address. The main cover image is clearly in focus as he is the only thing in the shot and is placed dead central of the magazine.

The alliteration of SEXY, SUMMER, STYLE is used to grab the audiences attention through the use of catchy phrases and important words which the audience is interested in. These 3 words all begin with S and also all grab the audiences attention as they are common and interesting topics to read about. The fonts are mainly san serif to also promote that the main cover image and the magazine are about class and professionalism therefore there is very few serif fonts as they don’t go with the genre of the magazine. There is also another phrase which has been alliterated at the bottom which is “Balancing books and beaus.” The reason alliteration has been used because it is seen as to be a clever way to put words and also tends to roll off the tongue, generally people like it when things are easy to say and when they roll off the tongue.

The lighting off the main cover image is perfect for the mise en scene as it lights him up and drops a shadow all behind him. The all white and the lighting in this image could connote success as the magazine is a college magazine and people are at college to eventually succeed, which in this case the main cover image has succeeded.Also the denotation of his close being spotless could represent that he is untouchable at what he does.

The magazine has used primary colours to promote there cover lines to the audience as they have placed their cover lines in bold colours on a grayscale background to emphasize that they are important.

The puff at the bottom says hot which is placed on and orange circle what is a representation of the sun. Also the word `Hot` is in the colour yellow to connote heat and also represent the sun.Also there is some puff by promoting the apple IPad within the magazine.