1. TEXTUAL ANALYSIS What I Have Learnt So Far By Harry
Butler
2. What is Textual Analysis?Textual analysis is, a way of
analysing certain images orvideos to understand the story or point
that thedirector or artist is trying to show his/her viewer.A way
of doing this is looking at the detail by using threesections:1)
Analysing the context of the video. Who is theintended audience?2)
Analysing the Textual Features. Is there a conceptto the video?3)
Placing the text in a new context. How can youinterpret this music
video to make it your own? 3. Andrew GoodwinGoodwin was one of our
research resources into our music video ideas and how to create it
to be the best we can make it. Goodwin had a number of techniques
to show this and to help creativity in artists performance. 4. How
to analyse Music videosAndrew Goodwin had a theory that showed 5
keyaspects of a music video that an audience shouldlook out for:1)
Thought beats seeing the sound2) Narrative and Performance3) The
star Image4) Relation of visuals and song5) Technical aspects of
the song/video Each of these points are key in a music videoand to
this modern day Andrew Goodwinstheory is still used by professional
artists. 5. Analysing genre typesAs a group we werent initially
sure what genre of music videos we should use as we wanted to make
it easy for ourselves. Therefore, we decided to analyse the genre
of music we liked. Hip hop and R&B. We found out that these are
very hard genres to try and interpret and rock/Indie music is
easier to do as it can be random and doesnt have to have a concept
to it. The following slides show my Textual analysis of Music
videos and shows the final conclusion into the thinking and
research for the music video we chose. 6. Essay 1 Toddla T take it
backThe first essay was actually an initial idea of to what genre
of music wewanted to do; it was also a choice as to which we
considered to be thesong choice for our music video. Toddla T genre
is a hip hop/dancebased artist. However, we learnt that creating
these videos can bedifficult and only has a small target audience
of age ranges between 16-25. From analysing the music video we
learnt that the lyrics in thevideo have a positive relationship
towards the visuals and also helpsback up the genre of the music.
The Video is based in an estate anddue to the loud music playing
from the estate house it brings morepeople and creates a party
scene which is ironic due to the genre of themusic. Furthermore,
this is also shown between the relationship of themusic and the
visuals. This also helped me notice that AndrewGoodwins theory was
true and gave us as a group a few more ideas asin to what ideas we
could use for our music video. However, the videoshowed only small
clips of the main character and this gave us the ideathat in some
music videos actors are not needed and music videos canbe used
through images. Therefore, we analysed a few more videosbefore we
came to our conclusion. 7. Essay 2 Chris Brown With YouChris Brown
is a young well known artist from America and his preferenceis in
R&B and hip hop. Analysing a variety of genres helped
usunderstand target audiences and again gave us more ideas into
thecreation of our video. This music video was shot in Los Angles
and wasa song about love. Analysing the textual contexts of this
video was hardand would therefore, be hard to create and it also
again has a smalltarget audience ranging between 16-25. However,
unique ideas usedby Chris through Goodwins theory was interesting
and helped usunderstand the video more. From learning about Chriss
history he is atalented artist and would be very hard to try and
copy successfullyespecially with the nature of the song. Therefore,
as a group wedecided to use Indie rock as our choice of genre, we
started by lookingat the video by The Kooks she moves in her own
way. 8. Essay 3 The kooks she moves inher own wayThe Kooks have a
different vibe to Toddla T and Chris Brown and are a anEnglish
indie rock band from Brighton. The idea of using this genre
waspositive because we knew the target audience was much wider
andthere were a lot more ideas we could use to create this music
video.Furthermore, the band had more recognition in making music
forexample the song Naive. Using Goodwins theory also helped
usbecause we saw a lot of the main characters but in a general way,
themain characters werent always performing. This gave us a cue as
towhat we wanted to now do in our music video. Analysing this
videobecame easier when having many ideas as to the sort of camera
shotsthat they used and the clothing that they wore identified
them.However, not the whole of the video made sense and was hard
tounderstand, this is what made it unique. Analysing different
musicvideos has made it easier for us to understand different
genres of musicand gave us some ideas for our song choice of Torn
on the Platformby Jack Penate.
