THE IMPACT OF NEW TECHNOLOGY ON MEDIA INDUSTRIES

Criteria Pro Con

Quality Higher dots per inch means higher quality

The highest quality HD still isn’t as clear as 35 or 70mm film

Cost-cutting Old film would cost $50,000Whereas Digital film would cost only $10,000

Lower quality of footage

Piracy People won’t pirate as much if there online viewing services

Lower profit for cinemas

Exhibition It has become easier and cheaper to exhibit films

More competition for all companies

Marketing Wider range of distribution methods, easy to reach

Can sometimes be expensive

Criteria Pro Con

Access The more advanced technology becomes the easier it will be to access it

Newer technologies are always expensive

Marketing Easier to reach audiences and for them to find out about new films

It is more difficult for companies to be original when advertising

Audience as producers Allowing people to make films with limited budget and equipment

Not as high quality and can appear extremely amatuer