Team Phoenix

Key Terms Chapter 1

Earned MediaRecognition gained through

promotional efforts rather than through advertising(paid media). In social media this is usually done by retweets, likes, reviews, mentions, shares or recommendations.

BlogTends to be a short and frequent posts of

information and analysis.

Conversation MonitoringThe process of monitoring online

activity, emphasizing engagement through responding to comments, reactions and posts by others.

ObjectivityA norm within journalism placing value and

emphasis on balance, fairness, and telling at least two sides of every story. In the second half of the 20th century, journalists strived for objectivity. Recent scholars see it as an unachievable idea. Social media users of social networks frequently emphasize subjectivity and opinion.

Citizen JournalismIndividuals use online platforms to

distribute news created as non-professional citizen journalist. This content may be “hyperlocal” with a neighborhood focus that does not attract large enough audience to interest mainstream media.

Augmented RealityMobile tools that offer the possibility

of storytelling being transferred into a more interactive, first- person participation. Technology that impose a computer-generated object on an image of a real scene.