Target Audience Questionnaire Results.

After releasing a questionnaire asking what genres of music they listen to, to a range of people from different ages, I collated the results and came to the conclusion that the target audience for my genre was ages 18-25. To then carry out further research into my target audience’s expectations for the genre I sent out another questionnaire to people between the ages 18 and 25 of both genders. The aim of this was to discover what it was my audience liked about the genre and what style of music video they associated with the genre so that I can construct my ideas in a way that conforms to the conventions of the genre.

Firstly, I wanted to find out what listening to the music makes people think of, or what the songs are associated with in terms of feeling and lyrics. From the results of my questionnaire, it is clear that the most common association to the genre or what the audience think the music links to is written about, is relationships. This is something I will consider when drafting initial ideas for my video. When participants circled ‘other’ some of the ideas they wrote down included: Travelling, just relaxing and chilling out implying a feeling rather than state of being.

What it makes people think of

Relationships Friendships Family Being alone Other

By

knowing what my target audience associate with genre and where the commonly listen to it may also influence my choice of location as I wish to craft a video that is relatable to the audience. The results show that chilling in bed is the most common place to listen to the music linking to some of the ideas offered when asked what it makes them think of, such as ‘chilling out’ and ‘relaxing’. This gives me more of a whole image of how people act when they listen to the music such as just

Concluding both ‘chilling in bed’ and ‘being outside’ are most associated with my genre however some female participants may associate the music with dancing. I will take this into account when drafting ideas.

Chilling in bed Dancing Parties Being outisde0

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What might you associate this genre with/ where might you listen to it.

Male Female

At a party

The forest

The beach

An open space

A house

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Location expectations for a video within the genre.

Female Male

From this question I could gather what types of locations my target audience may expect to see in a music video of this genre. This may be due to the mood of the music or the narrative of the lyrics but most popular locations were ‘a house’ or ‘an open space’, I find this interesting as these are both very contrasting locations and thus will create dynamic for the video as I can work effectively with the proxemics of the actors to convey messages to the audience if I choose to use these locations in my final idea. This information also links to another video I analysed within my genre that was based in a domestic location, a house, indicating me a may be a genre convention.

Finally, I asked what style of music video my audience would expect for my genre. It is clear that ‘Narrative’ is the most popular for the video and so I will keep this in mind when devising my idea. However both concept and performance were chosen to. This is interesting as within my genre research the three videos I analysed incorporated all three between them indicating there is no particular style linked with the genre, but linked more directly with the song.

Type of music video expected of the genre

Narrative Performance Concept