TARGET AUDIENCE

PROFILE

It is really important to make sure that when you are creating a film that you have looked at the target audience.

This is because if they haven’t thought about who their target audience is then it is going to be much harder to

promote there film. Therefore I am going to try and identify the key aspects to having the right target audience.

TARGET AUDIENCE

The age range of which we have chosen is between 15 and mid 30`s. I think that between

15 because a lot of teenagers will like that it is quite creepy but they also need to be

mature enough to understand the situation. Also this is the age rating on the film

therefore it couldn’t be aimed at younger teenagers or children. If they were any younger

I believe that it would confuse them with the storyline but it would also scare them. I

think that it will also only go up to around the age of 35. This is because I think that the

storyline is aimed at young adults as they are the main characters in the film therefore

they can relate to the characters. I think that elder adults wouldn’t enjoy it as they don’t

have the same understanding on how the teenagers act and what they enjoy to watch.

GENDER

I think that it will attract more of a male audience rather than females.

This is because it has a very male dominated storyline and the males are

the main characters. Therefore I think the audience will be able to relate

most to the male characters and they will be able to understand them

better. I think that the male audience will enjoy the argumentative side of

the clip as it is very up-front and an intense clip for them to watch as well

as the violent and aggressive side of my film.

MEDIA INTERESTS

I think that the people who are most likely to watch our clip are people who are into

other television dramas. For example I think that people who have watched Fox`s

television series Prison Break and also Breaking Bad are very likely to like it. This is

because it is rather tense and will intrigue and grip the audience just like these television

programs. I think that they are all along the same lines of a `job` going wrong or their

lifestyles not being the way they should be doing rebellious acts. I also think that people

who are into their investigating films, films that are a mystery the whole way through to

find a solution will most probably want to watch this also. This is because they will want

to be able to watch it and find out how this intense dramatic scene happens and how it

will be resolved.

PSYCHOGRAPHIC PROFILE

I think that these profiles were relatively easy to decide on. This is because they

are the most obvious ones for this category. I think that a couple of the other

options were ruled out straight away, for example the one about the elderly as

they are not likely to like it. I think that these are the right four for our target

audience.

THE STRUGGLER

I feel that the struggler applies to my

target audience because

psychological thriller films are very

immersive and are target audience is

based around people being able to

relate to the characters and therefore

would be seeking the escapism with

my characters.

THE ASPIRER

I feel that people from this category

would enjoy my film because of the

unique genre of my film. Not many

people watch psychological thrillers as it

is quite a peculiar genre and therefore

they would get the attention of others

and respect for being able to enjoy such

a peculiar genre.