Target Audience Profile

The age group for my music video would be: 15 to 25 year olds as they might be able to relate to the situation shown in my music video.

My music video is aimed at both male and female as I don’t think the music itself is gender bias and I believe both males and females can both enjoy and connect to the lyrics, as well as to the music video, Digipakand Advertisement.

The genre of music my target audience would be interested in would be pop rock music:

Other bands my target audience may be interested in is:

ColdplayScouting for Girls

I have picked these bands as they are all of a similar genre and music style to the song that I have chosen.

Other activities my target group may be interested in:• Might play a musical instrument

• Social networking (therefore on the advert I will include the bands Facebook and Twitter @)

• Reading

• Going to gigs/concerts (In the music video I have included lip singing)

• Into things of gothic genre (In the music video I have filmed shots at cathedrals, graveyards and rivers which all fit into the gothic genre.)

• Watching TV (In my music video there is a shot of the actors watching TV)

• May be in high school, college, University or work

My target audience may have been in a similar relationship like the one in my music video-They can relate

My target audiences clothing style may be similar to the clothing style of the actors in my music video, which is fashionable and slightly rock styled. This links with music genre and style too.