TAKING SEO SERIOUSLY WITHIN A 3RD GENERATION JOOMLA WEBSHOP SYSTEM

Joomla + redSHOP + SH404SEF + SEO Strategy

Agenda

Introduction SEO in General SERPS – Getting to the top and

understanding why Joomla and SEO / SEF redSHOP & SH404SEF Implementation strategies – Lazyness

pays off! Best practises Case studies

Short Introduction

Ronni K. G. Christiansen CEO / System Architecht My projects:

redWEB.dk redHOST.dk iRedHOST.com redCOMPONENT.com Joomla SEO Strategy teacher at

International Business Collage, Denmark

SEO – The general headlines

What is SEO? Meaningfullness Main parameters

Page title Page heading SEF URL Meta description Content Internal link structure

Getting to the top of the searchengines

Importance of foundation and code Ability to handle and alter the main

parameters Going outside of the box – Longtail is

good Landingpages – Match the content to the

search phrase Understanding the user

(Meaningfullness) Content structure Understanding language as a primary

parameter

Joomla and SEO / SEF

Joomla does poor SEO (and SEF) Duplicate content Poor code output Marginalized controls

Options to solve issues Template overrides 3rd party SEO/SEF extensions Our case – SH404sef and why

Control the code output and let do the work for you

redSHOP & SH404sef

Why, how and when The optimal marriage redSHOP wears the pants

Give the power to the user

redSHOP & SH404sef

If the internet works – lets have a look live

If it doesnt: Direct ability to control SEO options

from: Product level Category level Manufacturer level Configuration of CCK Style SEO (Automated

optimization)

redSHOP & SH404sef

Is it worth spending ressources on SEO?

YES

redSHOP & SH404sef

Increased volume of visitors Better value trafic – more

meaningfullness Higher sales

Implementation strategies

Lazyness pays off! Go for the most effect with the smalles

effort Work only when needed Select your fights

Spreadsheetmania Guerilla approach

Ask your neighbour Ask your customers Initial responses

Implementation strategies

Landing pages Campaign pages Theme pages Blog pages Search as a landingpage (redPRODUCTFINDER)

External efforts Content placement Link placement Linkfarms (non valued longterm)

Best practises

Remember the people! Understand the demand and

segmentation Meaningfullness – in the long run. Thats

the only sustainable strategy. Algorithmes change – meaningfullness doesnt.

Long tail gives better results / be specific it pays off.

Best practises

Keep the best content on one domain Do syndication, content placement,

external linkbuilding etc. but remember content is king and in the long run the right content on your domain is king.

Consider multilingual approaches by cloning and subdomains or different TLDs per language.

Use analytics as a tool for improving your work

Keep expanding the spreadsheet

Casestudies

Trend Bazaar Content indexed (click) Examples (Brand + Model):

Raun Life Driade Ito Getama 460 Wegner Butterfly

The end

Questions? Thank you for listening