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Make sure you are using the right tools for your social media. Consider your audience, your content and tools. Tips for Twitter, Facebook and LinkedIn. Presentation given at Experience Business Oct 13
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Taking a focused approach to Social Media
Mary Thomas
“A way of engaging with a large number of people in a cost effective, time efficient
way”
What is Social Media?
Content / Relationships
Broadcast Engagement
Content
Relationships
Social MediaSuccess
Blogs YouTube
Webinars NewsLetter
Whitepapers
67% of consumers were more likely to buy a new product if they found it through online search
70% of consumers prefer getting to know a company via articles rather than ads
64% of consumers need to hear information from a company 3 to 5 times before they believe the message
Did you know?
Social Media Strategy
Strategy
Review
Aims
Audience
ToolsContent
Resources
Measure
Aims of Social Media
Audience – Who, Where, What?
InfluencersBrand
Ambassadors Customers
Suppliers Staff Business Partners
CompetitorsRegulators
Website
Blogging
NewsLetter
Location Aware
FacebookGoogle+
Video/ Podcast
Forums
E- Articles
Social Book
marking
Tools
140 characters Use a management tool (e.g. HootSuite) Schedule messages Reply and Retweet Monitor Develop
relationships Use Hashtags 4 – 5 / day
Tips - Twitter
Images Frequent posts Videos Make your customers the stars Ads
Tips - Facebook
Relationships Optimised Profile Updates Share / Like / Comment Company page Groups
Tips - LinkedIn
Plan
Drive engagement
Reuse
Events
Case Studies – good news stories
Ask opinions
Educate
Use Images
FAQs
Content – What Tone
Keywords
Who (in-house / outsource)
Training Requirements
Social Media Policy
Crisis Management Policy
“Be Real and use your best judgment”
Resources
Aims
Always on
Adjust and learn over time
Measure
Concise Training
BuyOnline courses
City & Guilds Level 3 Qualification
Bespoke Training
