Tais marketing onsite and online

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  • 1. Marketing for the Whole Campus: Onsite and Online Lorrie Jackson November 7, 2013

2. Your Speaker Lorrie Jackson Client Success Manager Lorrie.Jackson@Finalsite.com 1-800-592-2469 ext. 0179 Finalsite.com 3. Today 10:00 10:15 10:15 11:00 11:00 11:10 11:10 Noon Noon 12:45 12:45 1:30 1:30 2:00Introductions/Overview Big Picture/A Welcoming Campus Break A Welcoming Website Lunch User-Centered Strategies on Your Website Beyond Your Website/ Final Suggestions 4. Big Picture Thinking 5. What No One Will Tell You 6. To Keep the Lights On Recruit Students Retain Students Raise Funds (Relate to Alumni) 7. Your Constituents Parents Students Faculty Staff Alumni Prospective Parents Prospective Students 8. Marketing: Value TransactionRec r stud uit e Reta nts Stud in e Fund nts -rais eSchools NeedsConst. needs 9. Maslows Hierarchy 10. Give them what they need and they will give you what you need. 11. A Welcoming Campus 12. Your Customer Service StoriesCustomer Service Stories 13. Draw Your Campus 14. Visitors First Impression Where you park Who greets you Where you arrive What you receive And more http://algetler.com/5-ways-to-make-a-first-impression-when-you-welcome-your-customers/ 15. Security vs. Warm Welcomehttp://www.securitymagazine.com/articles/print/84382-warm-welcome-safe-entry 16. A Welcoming Website 17. Raise $Recruit 18. Why Do People Visit Your Website? 19. Your Constituents Parents Students Faculty Staff Alumni Prospective Parents Prospective Students 20. Micro - Messaging What goes on the home page? What goes behind a log-in? Who communicates how to whom? The teacher-parent phenonmenon 21. Web Trends 22. 1994-19952002-2003 http://www.nngroup.com/ articles/homepage-designchanges/ 23. 2011-2012 24. Trends to Watch Infographics Responsive Design App Imageless/Flat Design Sticky Navigation Parallax 25. Infographics 26. Responsive Design 27. Responsive Design 28. App 29. Flat Design 30. Flat Design 31. Sticky Navigation 32. Sticky Navigation 33. Parallax 34. Insert Your Home Page Here 35. User-Centered Content Strategy 36. To Keep the Lights On Recruit Students Retain Students Raise Funds (Relate to Alumni) 37. Recruit Students 38. Videos 39. Videos 40. QR Codes & PR 41. Public Portals 42. QR Codes & PR 43. Retain Students 44. Directories 45. Customized Emails 46. College Counseling 47. WhatWerePlanning:OnCampus QR codes in & around campusQR Codes 48. Spirit Store 49. Portals & Integration 50. View the weekends schedule on your smartphone.Scan this barcode* or go to: http://bit.ly/pw2012agenda *Search for barcode scanner in your phones app market.See Receptionist for details on connecting to WiFi.QR Codes 51. Athletics 52. Digital Signage 53. Mashup 54. Raise Funds 55. Videos 56. Videos 57. Videos 58. Videos 59. Public Portals 60. FAQs 61. Fundraising Thermometer 62. FundraisingOpportuni8es 63. FAQs 64. Relate to Alumni 65. ConnectwithAlumni Alumni Magazines & Reunion Invitations 66. Alumni 67. WhatWeDo:Print QR codes that direct people to more information from their mobile devices. 68. Alumni Blogs 69. Emails 70. Beyond Your Site 71. Social MediaOther?Blogs School WebsiteSEO/ PPC AdsNews Sites Media 72. TOOLSSOCIAL MEDIA 73. User-Centered Strategies 74. Forming a Plan MissionStrategic Goals Communication Goals 75. TOOLSFOCUS ON THE CALL 76. Ask Questions Where is my call to action? What is my pathway to that call to action? Whom am I trying to influence to act? 77. Funnel How do folks get from your home page to the conversion? 78. TOOLSPERSONALIZE INFO 79. TOOLSMAKE IT EASY 80. Case Study 81. How Will You Welcome Your Community? 82. For More Lorrie Jackson Client Success Manager Lorrie.Jackson@Finalsite.com 1-800-592-2469 ext. 0179 Finalsite.com