- The Brand : Prestige, Performance, and Precision Promote sporting culture heritage

- Slogan : “Swiss Avant-Garde since 1860”

- Brand Positioning : Emotional attribute with role models , celebrities and sports personalities Prestige Sports watch

- Product : Luxury sports watches for Men and Women Specialty Product

- Design : Diversified design, combining the looks of sports and luxury watch

Sketch Give 3D volume Make prototypes and test

- Quality : Continuous monitoring throughout the manufacturing process, each component is subjected to numerous tests including Tag 60 tests for quality

- Features: Water Resistant Scratch-resistance Vibration Resistance Screw in Crown Double Safety Clasp Unidirectional Bezel with minute scale

- Brand Ambassadors

- Haute Horlogerie Products

Tag Heuer Carrera Mikrograph 1/100th Of a Second Chronograph Tag Heuer Carrera Mikrotourbillons Tag Heuer Carrera Mikrotimer flying 1000 Monaco V4

Concepts Link Lady Diamond Star Tag Heuer Diamond fiction Tag Heuer Carrera Formula 1 Lady yin yang Tag Heuer Grand Carrera Pendulum

- Product Lines : Formula 1 Aquaracer Link Monaco

Carerra Golf SLR Grand Carerra

- Price Range :Stainless Steel 800$ - 9,000$

Stainless Steel and 18K Yellow Gold 1600$- 10,000$

18K Pink Gold 18,000$- 35,000$

SS & Ceramic 1700$- 6000$

Titanium 5000$ -10,900$

Stainless Steel and Diamonds 3,000$ - 50,000$

Platinum 80,000$

- Discount : Believe discounting de-values their product Dealers are forbidden to sell any of their active product for more than 25% off. No allowances, credit terms or payment periods flexibility as it target more to higher income group.

Price

- After Sale Services :

• Send Watch to Service Center• Maintenance Operations• International Warranty• Vintage Workshop

- Channels: Luxury Department Stores Specialty Stores 5 specialty stores in Pakistan

- Coverage: TAG Heuer is one of the most heavily traded Swiss timepiece companies, with distribution spanning over 6 of the 7 continents

-Online Store Locator

-BaselWorld

Where can you find TAG Heuer watches?

Marketing Mediums:

- Advertising Channels : TAG Heuer is in the top 5 globally in Swiss watch advertising TV Commercials, Newspapers, Luxury magazines (Robb Report , WatchTime and International Watch), billboards, online, and in outdoor media and store ads.

- Social Networking : Product images and features Sports especially Racing events they organize, advertise or partnership News relating to racing events Brand Ambassadors and other celebs.

Promotions

- Sponsoring and Celebrating Events :

TAG Heuer celebrated 30 years on seas TAG Heuer and the Monaco Grand Prix TAG Heuer celebrated Mastering Speed for

150 Years in Moscow TAG Heuer at Goodwood Festival of Speed TAG Heuer honors the winners of I AM She

2012

- Sales Promotion/Personal Shopping Seasoned sales person willing to help out a

new consumer

Promotions

- Core Benefits

A TAG Heuer watch will last forever 150 years of watch-making history behind each TAG watch. Iconic classics Everyone especially man needs a luxury watch in his wardrobe.

- Target Market Segments: Educated upscale business community High profile/income customers Both men and women Age group right from mid-20s up to 50s Sports persons like golf or racing players Celebrities All over the world Trend setting active customers

- Marketing Campaigns Reflecting Segments Shaped by the spirit of sports Don't crack under pressure Success. It's a mind game Inner Strength What are you made of?

- Marketing Strategy : Involving their customers in the experience of the brand Customer Relationship Management

Recent Marketing Campaign Analysis : ‘What are you made of?’

Commercials

- Reference :

http://www.tagheuer.com/int-en/home#/int-en-homehttp://timepiecegeek.blogspot.com/2011/11/chapter-8-segmenting-and-targeting.htmlhttps://www.facebook.com/TAGHeuer?ref=ts&fref=tshttp://www.watchonista.com/gallerieshttp://www.interwatches.com/tag-heuer-pricelist