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Tinder Foundation, Health and Digital Inclusion Helen Milner, 22 January 2014 @helenmilner Tinder Foundation makes these good things

Tackling Health Inequalities and Digital Exclusion

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As more and more health information and health services go online it is important to focus on making sure people who suffer from health inequalities, and who are also digitally excluded, don't get left behind. With a £1m programme from NHS Englamd, we're at the start of a programme to join the dots.

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Page 1: Tackling Health Inequalities and Digital Exclusion

Tinder Foundation, Health and Digital Inclusion

Helen Milner, 22 January 2014@helenmilner

Tinder Foundation makes these good things happen:

Page 2: Tackling Health Inequalities and Digital Exclusion

Tinderfoundation.org/DN

Page 3: Tackling Health Inequalities and Digital Exclusion

Goal is to create independent and confident internet users

Not about broadband infrastructureNot about one-off usage

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1m+ people with new basic digital skills* UK online centres: April 2010 – July 2012

20 January 2014:

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Local is familiar, nearby, where help is on hand

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Optimised for mobile learning

People learning how to use it and using technology to make change happen

Digital

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* UJM = Universal Job Match* CHT = Community How To* ESOL = English for Speakers of Other Languages

Scale of Impact (April 2013 – March 2014)

5,000 hyperlocal partners

25,000 volunteers

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Local+

Digital+

Scale

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A significant increase in the use of technology to help people to manage

their own health and care

An NHS for everyone regardless of income, gender, location, age, ethnicity

or any other characteristic

NHS England Mandate, 2013

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1 in 6 people are over 65. People over 65 account for more than half of all NHS

spend

1 in 4 people have a long term condition or disability.

Long term conditions account for 70% of all NHS spend.

People with LTCs & disabilities are 3 times more likely never to have used the internet than those without

disabilities.

Digitally excluded make most use of NHS & experience greatest health inequality

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NHS England Widening Participation• NHS England have procured Tinder

Foundation to increase access to health online services, and:– engage 100,000 people– Train 50,000 people– Test innovative approaches bringing health

care and digital together

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The Digital Health Network

Tools & Resources

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Inspired by real people Ruma’s story

“By doing this course I learnt many new things on the computer including NHS Choices website… I do exercises at home that I learnt from the website. I have started giving healthy food to my children”.A learner and now a volunteer at Bromley by Bow Health Centre

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Map NHS England WideningParticipation Network

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Digital Health Centres

• 174 centres across the country in community venues, libraries and other public places: – Helping people develop digital skills and confidence – Introducing them to relevant content on NHS Choices – Helping them search for health information & services– Forming partnerships with Health providers locally

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Digital Health Events • 211 organisations running events • Bletchley Centre, Milton Keynes

– Working with local GP & Dental Practice – Laptops & Tablets in waiting rooms – Working with GPs, Dentists and Nurses– Running follow up sessions customising NHS Choice

home page – Running Fit to Work initiative

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15 Digital Health FlagshipsTrial and test innovative approaches for example:

– Partnership working: Southampton Libraries with McMillian Cancer Care

– Technology innovation: Breezie, a very simple and highly personalised tablet interface with NHS “App”

– Links between UK online centres & Health Practitioners: Cook e-Learning working with University Hospital of Leicester on Diabetes Education Programme

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www.learnmyway.com/health

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Marketing Campaigns • Let’s get Digital for Get online week (October 2013)• Start Something Online (February 2014)

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Digital Health Champions (Free Volunteer Training)

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Health Centres

(152)

Health Centres

(152)

Health Events (211)

Health Events (211)

Health Flagship

s (15)

Health Flagship

s (15)

Health Hubs (22)

Health Hubs (22)

Discover

Discover

SeedSeed

Scale Scale UK online centres network (5,000)

UK online centres network (5,000)

Digital Health Support ResourcesDigital Health Support Resources

Health CourseHealth CourseHealth PortalHealth PortalTraining Training Health marketing and toolkit

Health marketing and toolkit

100,000 socially & digitally

excluded people

reached

100,000 socially & digitally

excluded people

reached

50,000 people trained

increasing digital & health literacy

50,000 people trained

increasing digital & health literacy

7.1 million offline adults

7.1 million offline adults

NHS Practitioners , Partners, Media NHS Practitioners , Partners, Media

Volunteer Digital Champions

Volunteer Digital Champions

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Digital for a better future Digital Exclusion: poverty, lack of opportunity,

inefficiencies, frustrations, under employment, health inequalities, no-go communities, a divided nation

Digital Growth: high employment, decent jobs, decent wages, prevention of poor health and crime, successful businesses, excellent education, fulfilled people, a digital nation

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Digital is just the tool we usePeople make this happen

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Thank You

@helenmilnerwww.tinderfoundation.org

Tinder Foundation makes these good things happen: