Synthesis

MEDIA LITERACY FOR ELEMENTARYSCHOOL TEACHERS (ML4T)

University of Zagreb, CroatiaMay 11 - 15, 2015

Igor KanizajRenee Hobbs

Media Literacy Leaders in Croatia

View and Discuss our Talk Shows

BrainPop.com Media Literacy

Being Responsible as a Producer and Consumer

The Signmaker’s Assistant by Ted Arnold

Media literacy is an

expanded conceptualization of literacy

Media literacy is the

ability to access, analyze, create, reflect and take action using media texts, tools and

technologies

PEER-TO-PEER FILE SHARING

Day 1

Media literacy is a response to the contemporary cultural environment

Media literacy enables people to be lifelong learners

Media literacy is an expanded conceptualization of literacy

Media literacy educators use a wide variety of instructional practices to advance five core competencies

Media literacy educators are passionate about its transformative value and research is demonstrating its effectiveness

LOVE HATE

PRINT VISUAL SOUND DIGITAL

Everyone has a love-hate relationship with media, technology and popular culture

ACCESS

expanding the concept of literacy

PEER-TO-PEER FILE SHARING

Day 2

Consumer culture is an ideology that operates from cradle to grave

Children need practice to recognize how messages are designed to inform, entertain and persuade

Propaganda can be used for beneficial or harmful purposes

Advertising links products with feelings by using many techniques to appeal to our identity and our emotions

Media literacy educators use creative strategies to help children develop critical thinking skills about advertising, persuasion and propaganda

PEER-TO-PEER FILE SHARING

Days 3 & 4

Media analysis and production projects can be done with “low tech” or “high tech” texts and tools

Media production activities build problem-solving, creativity, critical thinking, communication & collaboration skills

When we create media, we appreciate how carefully messages are constructed and how deadline pressures may affect quality

Creating media messages is a pedagogy of learning that promotes intellectual curiosity and high levels of engagement

Media literacy can be integrated into all the subject areas of the elementary curriculum

Key Concepts of Media Literacy

Messages are Representations

Messages Influence our Attitudes and Behaviors

People Interpret Messages Differently

Messages Use Different Codes and Conventions

Messages Have Economic &

Political Power

ACCESS

expanding the concept of literacy

Thank You!