A DISSERTATION SYNOPSIS ON

A STUDY ON A DETAILED COMPARISION OF THE BROADBAND SERVICES OFFERED BY BSNL WITH

THAT OF THE OTHER BROADBAND SERVICE PROVIDERS IN BANGALORE.

Submitted by

AZ………. A…..M

Register Number: 11YA…..XY

Under the guidance of

Ms. INDUMATHI R NAGESH

Assistant Professor

PRESIDENCY COLLEGE33/2C &33/2D, Kempapura, Hebbal

Bangalore -560024

INTRODUCTION

Broadband a telecommunication in which a large band of frequencies are available to transmit

information. It is one of the revolutionary technologies with anticipating change in many of the

sectors including business, education and economics. It helps us by providing the trend for high

speed networking and extremely responsive working environments and provide high speed data

rates. In the emerging broadband services market Getting success can only be happened where

we can deliver high quality and high availability of services on time and that leads to success or

failure of any business, broadband service providers must plan a course of action for meeting the

demanding bandwidth and performance requirements of next-generation applications and ensure

a satisfying end-user experience. If they don’t, they will lose a chance on broadband revenue

opportunities, such as the successful delivery of triple-play services, and can lose their customers

to the competition. Broad band is one of the best ways to enjoy the high speed internet. For

exchanging large volumes of data, faster responses and fast browsing, research, faster video and

audio downloads broad band is the most appropriate way to do. For the ISP markets better broad

band service is the key to gain the competitive edge in the concerned business because today

people need more of advanced technology and that can happen only with a better internet

facilities. Broadband technologies provide high speed internet connectivity to the users, so it

considerably changes the patterns of internet use. These changing usages, brings considerable

growth in electronic commerce and information technology initiatives and that in turn enhancing

the economic growth of any country. Currently in the developed countries and many developing

countries it has become an important political agenda to develop and maintain a proper

broadband structure. BSNL has a world class, multi-gigabit, multi-protocol, convergent IP

infrastructure through National Internet Backbone, through which it is providing convergent

services through the same backbone and broadband access network. The Broadband service is

available on ADSL technology (on the same copper cable that is used for connecting telephone),

on a countrywide basis. BSNL is the only service provider, making focused efforts and planned

initiatives to bridge the Rural-Urban Digital Divide ICT sector. In fact there is no telecom

operator in the country to beat its reach with its wide network giving services in every nook &

corner of country and operates across India except Delhi & Mumbai.

STATEMENT OF PROBLEM

At present, the demand for broadband is increasing. There are many players in the Broadband

industry. To market their service every company is adding new features. The subscribers are

provided with various schemes of broadband service and the market for broadband have became

very competitive this study will help us to compare the perception & expectation of various

customers towards BSNL Broadband service with that of other major players in the broadband

market. The study will enable us to gain certain knowledge on those issues such as the factors

that are influencing customer to choose a particular broadband service. To analyze the buying

behavior of BSNL Broadband with the other competitor the market.

OBJECTIVES OF THE STUDY

Today’s customers expect a lot more from the company’s end they expect them to deliver the

services at their door steps; they expect immediate response on subscription of service a a quality

driven service .they can pay more for getting better they expect all those features that has to be in

any kind of broadband services and sometimes they expect more of that. This study will helps us

to identify certain objectives such as:

1. To measure the perception of customer towards the BSNL Broadband services with respect to others in terms of value added services(VAS)

2. For analyzing the after sales services of BSNL Broadband with that of the other competitive Broadband service providers.

3. To compare and analyze the performance of the BSNL Broadband services when compared to that of the competitors.

4. To identify customer satisfaction level towards BSNL Broadband service with respect to

other broadband service provider in terms of value for money.

5. To determine the profile of broadband customers.

6. To identify the important & most relevant factors customers looking for while

subscribing to a broadband service.

METHODOLOGY

Research is absent without the methodology which consists of all the major aspects related to the

research study. Hence the methodology must be planned according to the research design and the

objectives of the study.

As the study is conducted to comparatively analyze the broadband services provided by BSNL

with that of its competitors, the suitable type of research is Descriptive Research where in all the

aspects related to the services as well as the customer expectations are descriptive with of the

information provided by the respondents.

Sources of Data

1) Primary data is directly obtained from the customers freshly and also by directly

visiting to the specific subscriber, tele-calling and through questionnaires.

2) Secondary data which is available from the company will be analysed and based upon

which the criteria for primary data collection will be decided. Data will also be collected

through internet by visiting company’s official website.

Sampling Method & Sampling Size:

Sampling Technique That Will Be Adopted To Carry Out The Research Is The Convenience

Method. It Is Non-Probability Sampling Technique Where In All Members Of The Populations

Has An Equal Chance Of Selection.

Sample Size:

The sample size included for conducting the study is estimated to100.

PLAN OF ANALYSIS

Collected data were examined by the help of SPSS software package.

Statistical technique like

Descriptive analysis used to evaluate the broadband customers ‘opinion with

regard to their preferences, expectations and satisfaction level about the

various services provided by the broadband companies across Bangalore

region of India.

CHAPTER SCHEME

Chapter 1: Introduction

This chapter will include an introduction to the broadband services, internet market, specific

features and an overview of industry in general.

Chapter 2: Research Design

Review of literature and design of study: It includes statement of the problem, objectives of the

study and number of samples.

Chapter 3: Profile of the Industry and Selected Products

This chapter will contain profile of different commodities including nature of business, products

and services, turnover market statue.

Chapter 4: Results, Analysis and Discussions

This chapter will provide an analysis of the data with required interpretations.

Graphs and charts will be used whenever necessary and inference will be drawn from interpreted

data.

Chapter 5: Summary of Findings, Conclusion and Suggestions

This chapter will include findings related to each objective and conclusion & recommendations

would be drawn based on findings.

Bibliography

Annexure

A…… A….m MS. Indumati R. Nagesh

11YA……………XY Assistant Professor