BACHELOR OF SCIENCE (HONOURS) IN ARCHITECTURETHEORIES OF ARCHITECTURE AND URBANISM (ARC61303/ARC2224)SYNOPSIS: REACTION PAPER (MARCH 2015) [5 MARKS]

NAME: BENNY TAN SHIOWEE ID: 0315447LECTURER: MS. IDA MARLINA MAZLAN TUTORIAL TIME: 4PM - 6PMSYNOPSIS NO: 2 READER TITLE: SEMIOTICS AND ARCHITECTURE

AUTHOR: DIANA AGREST & MARIO GANDELSONASIn the book of Semiotics and Architecture, Diana Agrest and Mario Gandelsonas is starting with the

explanation of semiotics and language. Semiotics a tool that used to discover the meaning of signs

by recognize the symptoms occur and the language is basically the connection in between people

and places. From the book, words and sign are basically the ideology in mass believe. This book is

teaching on the method of how to break the ideology with several steps and come out with a new

theory.

The semiotics that Diana Agrest and Mario Gandelsonas used in this book is a tool to break the

ideology and create new theory which apply in many other field and not only in architecture. In our

case, the ideology is a basic rule for people to follow but sometimes it may become a restriction. For

an example, people always know that a wall is a vertical wall instead of curvy, window and door is

always a rectangle shaped but it may not apply in every place. If the space is not suitable for the

ideology, then people have to create a new shape to fit in the specific situation. This method will go

through the 5 steps which mention in the book: Ideology, Arbitrary, Value, Sign and Theory. People

is always encourage to think out of the box and break the norm to solve the problem.

In a nutshell, there is always a challenge to break the "ideology" but what we can gain from it is an

improvising and new version of theory. The new theory created will against and replace the old

ideology and become the mass believe of people by time passed. Although the new theory become

an ideology but it is still in a cycle of creating new theory because the era is keep changing and the

theory might not apply in all the time.

WORD COUNT: 313 DATE: 25 April 2016

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