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L.O: to begin ‘reading’ texts and applying our knowledge of the key concepts to media texts.
Must know that different media platforms exist and identify these.
Should be able to identify differences and similarities in texts.
Could be able to account for and explain the differences between texts.
How many media platforms are there?
What are they? What texts are included within each? Does each platform give the same
gratifications to an audience?
How do print texts communicate meaning to an audience?
Colour
How do these texts communicate a message to the audience?
How do these texts communicate a message to the audience?
Cross media analysis
Being able to analyse a variety of media texts and make comparisons/links between platforms is a key skill you
will need this year.
• Why do different platforms communicate meaning differently?
• How do different platforms communicate meaning differently?
• What does this mean for audiences? How do audiences use these texts?
Harry Potter cross-media investigation
Different media platforms:PosterOfficial websiteOnline reviewForum Online radio features
Dark Knight Rises cross-media investigation
Different media platforms:PosterOfficial websiteOnline reviewForum Online radio features
Activity - reading cross-media texts• In groups of three, choose a case study to explore (you can
use Harry Potter or the Dark Knight Rises).• Find a PRINT text first and analyse the techniques used.• Find an e-media and broadcast texts (website, blogs, reviews,
trailer). How are these different? How do these communicate meaning?
Questions:• How does each platform communicate its message?• What are the key components/conventions of their language?• What are the key similarities and differences?• What do each of these platforms offer to the audience? Are
they different?
Extend yourself! Why are these cross-media texts different?
Be ready to present to the rest of the class
In 140 characters or less…
• Why might texts across different platforms be similar?
• How might you account for differences that you find between texts? How can this be explained?
