HOW TO ENSURE MY MAGAZINE IS A

SUCCESS?

SYNERGY AND TECHNOLOGY CONVERGENCE

Synergy is a way of making even more money out of your brand. I could create my magazine into a brand and sell complimentary products. All these products must be desirable to my target audience. As they are mod fans, I want my products to be related to the genre to ensure they would sell.Synergy makes it possible so I do not have to limit myself to one product, a print magazine. It allows me to promote my product over cross platforms.

Technology convergence is when you create a version of your print magazine on a different platform. This could mean creating a radio station, where all songs played related to my mod genre and interviews are from mod bands.

A benefit of using these allows my magazine to become more popular. With the number of readerships continuing to fall in print magazines, doing this allows me to make my brand grow and not depending on the print issue inorder to gain popularity. If someone enjoys one of my products from my brand, then they will be more willing to buy the magazine when they see it in stores.

CASE STUDY - KERRANG

Print Magazine

TV channel

Radio Station

Awards ceremony

T-shirts

A great case study to look at is Kerrang. Kerrang has developed themselves into a brand which has products over many different platforms. What started as a print publication now has a radio station and a TV channel. The benefit of this is that the readership for it’s print magazine has fallen. This means they will get less revenue from companies wanting to advertise in there print magazine, however creating, for example, a TV channel means that they will pay Kerrang to play their adverts in there ad breaks instead. They will therefore get revenue this way. Also if someone decide to listen to either radio or TV kerrang and enjoy it, this could encourage them to buy the print magazine. Kerrang also do yearly awards, this is something that gets audience involvement by allow them to vote. When the audience become more of a part of Kerrang this could cause them to commit more with the brand and encourage them to more Kerrang platforms. They also supply merchandise. This is a easy way to get revenue. If people are proud to read Kerrang, they would like the idea of a Kerrang T-shirt to show this.

POSSIBLE PRODUCTS FOR MY MAGAZINE

Coffee- My target audience loves to drink coffee. Therefore want to create a coffee recipe which will be made and sold in independent coffee places which my target market like to visit. Also when people walk around with the coffee cup with the brand name on, this gives me free advertising. If people aren’t familiar with the magazine but buy a coffee with the logo on, when they enter a magazine store and recognize the logo this could cause them to buy the magazine.

Discount Card – I could create a discount card and hand it out in magazines. This card gives them discounts in tailors shops as mods like to get tailor suits. Could also get a discount on the brand’s coffee. Get invited to special levis and Fred Perry events as these were are two iconic brands that are related with mod.

Headphones – Could create a headphones line. This is highly relatable to having a music magazine. If people are reading a music magazine, they will be listening to music as well. The headphones can have a retro look to relate to 1960’s when youth culture of mod was present.Gigs- Events set up and are advertised in the

magazine. A small location will be scouted and band influenced by mod will perform.