SVD 1 Idea Generation

Cultivate Random Curiosity

➡Get your head out of your screen ➡Change your routine ➡Turn up! ➡Carry your pencil ➡Make lists ➡Take Pictures ➡Sketch ➡Eavesdrop ➡Ask for stories

Paul Sturrock [email protected] @PSturrock www.simpleventuredesign.com ! http://www.flickr.com/photos/13902049@N00/5652405755/ el bidule cbdn

Simple Venture Design

Who are You? Why are you here?



flickr.com dimitris papazimorous

Rules of the RoadParticipate & Collaborate

Constructive challenge

Move your projects forward

Idea Generation

�4



!   Read story (10 minutes) !   One sentence to describe business based on idea from article

!   What is the first thing you would do to pursue the idea (getting information doesn’t count)

An Experiment...

25

“If I’d asked my customers what they wanted, they would have said ‘a faster horse’” -Henry

Ford

customer with a problem technology

founders

!

!

Value

Exploiting Constraints



Acceptance Fashionable Achievement Adventure Be Attractive

Authority Autonomy Beauty Service ChallengeUnpredictable Comfort Commitment Compassion ContributionCooperation Courtesy Creativity Dependability Duty

Ecology Excitement Loyalty Fame FamilyFitness Flexibility Forgiveness Friendship Fun

Generosity Authenticity Religion Growth HealthHelpfulness Integrity Hope Humility Humour

Independence Hard Work Inner Peace Intimacy JusticeKnowledge Leisure Love Mastery MindfulnessModeration Non-Conformity Openness Order Passion

Pleasure Popularity Power Purpose RationalityRealism Responsibility Risk Stability SecurityService Simplicity Solitude Spirituality ToleranceTradition Social Service Wealth Sociability Travel

Competition Influence Informality Structure FlexibilityLearning Recognition Stress Teamwork Location

Variety Prestige Honour Loyalty Expertise



List 15 things you like to do



List 15 things you are good at



What have you been paid to do?



List 15 things you have access to that can be used to make money without selling them





What is on more than one list?List 5 potential income sources for these

Wicked Problems

1. Multiple stakeholders with different views

2. Can’t be concretely defined

3. Constraint and resources change

4. No stopping rule

5. Problem is never definitively solved

Tell me a story about one of them

�18

Albert Einstein

“If I had an hour to solve a problem I'd spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.”

customer with a problem technology

engaged skilled team

!

!

Value

Interpretive InnovationAnalytic Innovation

Vague problem

Fuzzy goals

Unknown solution

Ongoing

Conversational

- John Maeda

“at once it struck me what quality went to form a Man of Achievement, especially in Literature, and which Shakespeare possessed so enormously - I mean Negative Capability, that is, when a man is capable of being in uncertainties, mysteries, doubts, without any irritable reaching after fact and reason.”

John Keats

Negative Capability

Photo Credit: www.flickr.com VinothChandar creativecommons.org

Look with Beginner’s Mind



�27

-‐Play Constraint Games -‐What’s broken? -‐Look for pa?erns

What’s the story?

What’s your pencil?curiosity

passion

values

dreams

skills & resources

scratch your itch

practice, practice, practice

�29

Relate

Grow

Exist

Basic Human Needs

- Who? - Why? - Obstacles - Alternative - Before - Magic - After

What is the Story?

- Take the wickedness out of problems

- Cultivate Negative Capability

- Practice like an Artist

- Simple, Unexpected, Concrete, Credible,

Emotional, Stories

Summary

Thank You.@PSturrock

Education

SVD 1 Idea Generation