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DESIGNRESEARCH
Tuesday, November 15, 2011
Something not on the site
Tuesday, November 15, 2011
Hi, I’m Nate BoltAuthor, Remote ResearchPresident, Bolt | PetersTime lapse addict
Tuesday, November 15, 2011
Tuesday, November 15, 2011
SF TO PARIS IN TWO MINUTES
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Morgan HoltzerProject Manager, Web Group, Digital Media The Metropolitan Museum of Art
Tuesday, November 15, 2011
What are ways companies conduct
research?
Tuesday, November 15, 2011
60 years agoo hai, faye
Tuesday, November 15, 2011
user researcb tools
20 years ago
Tuesday, November 15, 2011
1995
Tuesday, November 15, 2011
Decision Theory & Adaptive Systems Group
Tuesday, November 15, 2011
Tuesday, November 15, 2011
“Misunderstood animated pedagogical agent or spawn of Satan?”
Tuesday, November 15, 2011
Bad Research
Tuesday, November 15, 2011
1)Hypothetical Questions2)A False Premise3)Opinions are worthless
Tuesday, November 15, 2011
Never Ask People“Would you use this?”
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Good ResearchInvestigate current behavior
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Dead Tomato Society
Tuesday, November 15, 2011
Plain, Spicy, Extra Chunky
Tuesday, November 15, 2011
"It used to be that the way to find out what people wanted
to eat was to ask them."
Tuesday, November 15, 2011
Good Research
Tuesday, November 15, 2011
1) Contextual2) Time-aware3) Behavioral
Tuesday, November 15, 2011
Screw Surveys
Tuesday, November 15, 2011
Sprint to afunctional prototype
Tuesday, November 15, 2011
A functional prototype can be a static site, low
fidelity mock, paper prototype, index cards,
…
Tuesday, November 15, 2011
…but use real data.
Tuesday, November 15, 2011
Iterate
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Good Research
Tuesday, November 15, 2011
1) Sprint to the testable.2) Iterate.
Tuesday, November 15, 2011
People lie lessat home
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Since 2007
Tuesday, November 15, 2011
Can tools make us better researchers?
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
What we did for Rdio
•GoToMeeting: 5 users (moderated)
•UserTesting.com: 10 users (self-moderated)
•Usabilla: 50 users (automated)
•Ethnio: 468 recruits
Tuesday, November 15, 2011
Tuesday, November 15, 2011
What we did for Volkswagen, Esurance,
and a Large Retailer
•$50 Webcam
•Free Ustream account
•Observed mobile users in-store and in a lab
Tuesday, November 15, 2011
Good Research
Tuesday, November 15, 2011
1) Mix online tools2) Stream research live
Tuesday, November 15, 2011
For the rest of us,we have to avoid
the big myth
Tuesday, November 15, 2011
The Myth:Geniuses have genius ideas
that turn into genius products.
Tuesday, November 15, 2011
The Truth:Great Ideas come from
Other Great Ideas
Tuesday, November 15, 2011
More Truth:Imaginative research facilitates invention.
Tuesday, November 15, 2011
Research customers the right way
•expand notion of what research is•build•behavior•time-aware
Tuesday, November 15, 2011
tech!nol!o!guytekˈnäləjē
Tuesday, November 15, 2011
1829
Tuesday, November 15, 2011
Tuesday, November 15, 2011
1817
Tuesday, November 15, 2011
What Makes Beautiful Science?
Tuesday, November 15, 2011
The Process
Tuesday, November 15, 2011
Tuesday, November 15, 2011
What Makes Beautiful Art?
Tuesday, November 15, 2011
Authenticity
Tuesday, November 15, 2011
Tuesday, November 15, 2011
What Makes Beautiful Technology?
Tuesday, November 15, 2011
The Experience
Tuesday, November 15, 2011
Tuesday, November 15, 2011
What the Fuck is That?
Tuesday, November 15, 2011
Tuesday, November 15, 2011
EVERYONE WANTS TO MAKE A DIFFERENCEBUT RESEARCH DOESN’T GUARANTEE ANYTHING
Tuesday, November 15, 2011
“BUILD STUFF THAT’S COOL”
Peter Merholz | Adaptive PathTuesday, November 15, 2011
“USABILITY TESTING IS A PATH TO FAILURE”
Todd Wilkens | Adaptive PathTuesday, November 15, 2011
SO WHAT DO WE DO?
Tuesday, November 15, 2011
Tony Fadell
Tuesday, November 15, 2011
Tony Fadell
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Every person on the team should be treated like an artist.
“”
- Tony Fadell
Tuesday, November 15, 2011
Edwin H. Land
Tuesday, November 15, 2011
Edwin H. Land
Tuesday, November 15, 2011
Market research is what you do when your product isn’t any good.
“
”
- Edwin H. Land
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Explode
Some thoughts on analytics
What do helicopters do in action movies?
Tuesday, November 15, 2011
[email protected]@boltron
Tuesday, November 15, 2011