Survey AnalysisElla Duncan

First question-

These results can tell me that most of my audience are older teens (12-21) which has the most responses with 12-16 being 42.86% and 17-21 being 50%. This has allowed me to realise that my target audience should be aimed at 15-18 year olds.This allows me to choose my target audience closely because I can make the magazine with the idea of late teenagers in my mind which will help me create the perfect magazine for this specific audience.

Second question- This question gave me the next part of my target audience, this made me aware that all of the people taking part in the questionnaire were females which helps agree that my target audience will be females aged 15-18.This means my magazine has to be appealing to girls, including artists and bands that teen, girls are interested in.

Third question-

These answers make me aware of the genres that most of my audience are interested in. R&B is the highest response with 64.29% and the second highest is Pop with 57.14%. I therefore will choose my final genre between pop and R&B so that I can attract the target audience with the correct genres.

Fourth question-

From this set of analysis, I can see that people most pay around £1.50-£3.00 and in order to respond to the answers from my audience, I will price my magazine at about £2.00 so that it is affordable for my target audience of older teenagers aged 15-18

Fifth question-This information makes me aware that my target audience would buy a music magazine once a month.This helps with my planning and decisions as I can make a magazine that would be released monthly, therefore it would be full of interviews and facts for each month

Sixth question-This question I feel was not very useful in my survey as it has not given me any information that can help me further with planning and researching for my media product.It tells me, 9 out of 15 people only buy magazines sometimes, which could suggest that not every single copy may sell which could effect the companies profit.

Seventh question-These answers inform me that 13 out of 14 people enjoy reading music magazines, showing that selling music magazines would be useful and companies could earn a high profit from producing them and selling them as people are interested in buying and reading them

Eighth question- From this information I am able to see that a lot of the people who answered, said their favourite magazine was a pop genre which can allow me to think deeper into the genre I definitely want to choose.If more people are buying pop magazines then to earn a higher profit, I should produce a pop magazine aimed at females aged 15-18 years old

overall

Overall, from my survey analysis, I am able to see that my target audience should be females aged 15-18 because this is the middle section from the age range that is clear from my results. I will also choose a pop genre as from research I can see people are highly interested in pop interviews, boy bands and various pop artists.

My results have helped my research and planning my media product meaning I am able to produce it to the best it can be after understanding the type of people that I am aiming it at.

For wider research on different institutions that could sell my magazine, I may need to search online for different companies in order to find the perfect one so that it could earn the best profit possible.