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CULTURAL APPROACH
Sundial Brands
Discuss the background of Sundial Brands
Evault the culture using the cultural metaphor and Deal & Kennedy's “Strong Culture”
Summarize findings
Objective
Founded by CEO Richelieu Dennis in 1992 with cofounders Nyema Tuban and Mary Dennis Branched into two sister companies Shea Moisture and Nubian
heritage Manufactures beauty and care products using natural ingredients
Background
Uses traditional ways to address skin and hair care
Drawing from Dennis Grandmother Liberian roots
Advocate for Community Commerce
What they do?
Sales hair care , skin care and make up
Company differentiate between adults, children and gender when selling products
More mainstream tan the other company Can find this brand at most of the major superstore such as
Walmart, Target, Kroger
Shea Moisture
The more low maintenance company that sells everyday care items such as deodorants, lotions, etc.
These products are found in stores that advocate healthy life styles such as Whole Food and Vitamin Shoppe
Nubian Heritage
The cultural metaphor looks at the qualities of what the organization is
By looking at the leadership, organization style and the types of policies we can have a better understanding of an organization
Having the right kind of culture can make or break and organization
Cultural Approach
Organizational success is based on the idea of having a strong culture
Improves organizational and individual performance
Four Key Components of Strong Culture 1. Values: beliefs and values member hold 2. Heros: exemplify the organization 3. Rites and Rituals: celebrate the organizations values 4. Cultural Network: communication systems
Deal and Kennedy’s “Strong Culture”
Inclusively Exclusive The best in personal care and beauty should not belong to the few. Our
accessibility comes compromise-free.
Modern Wisdom Recipes handed down from a healer make for potent 21st century cures.
Sensory Solutions Potent salves stimulate, soothe, surprise and speak to all the senses.
Cultures Cultivated The best ingredients gathered from around the world and picked to
complement perfectly
Values & Beliefs
We are natural, organic, sustainably-produced goodness. Made with love for you and your body. Pioneering fair trade through Community Commerce at home and abroad. We strive to be sulfate free, paraben free, and more, whenever possible. Tested on our family for four generations. Never on animals
Ethical standards
Prides themselves on being better for the customer
Values Continued
Sold homemade shea butter and African Black soaps in Sierra Leone in 1912
Recipes are used to produce the products
Grandmother of CEO
Shea Moisture and Nubian Heritage are her legacy
Sofi Tucker
Hero
Co- founders Mary Dennis and Rich Dennis who are mother and sun
This company is big on keeping their company family orientated and spreading love
Hero
Because of the story behind CEO Rich Dennis fleeing his country Liberia to the U.S. because of war he has taking special interest in giving back and fighting poverty through community commerce
Rights and Rituals Causes
Homecoming Farming and Sophia’s Garden
Non profit public charity made in memory of Sofi Tucker used to provide grants for woman through organizations that benefits communities in the United States and Africa
Sophia Tucker Foundation
The cultural network for this organization is not apparent but through the two sister companies Shea Moisture and Nubian Heritage customer are offered a chance to get newsletters.
These companies also are viewable through many social media outlets
Cultural Network
Is it my belief that Sundial Brands in in fact a “Strong culture
Ensuring that customer receive the best products and enriching the community through commerce is its values and is apparent in all of its companies.
Sundial is continuing its growth but updating and renovating product labels to achieve more polished look as well as continuing its charitable acts in the community.
Sundial Brands culture is based on spreading love, “It guides our every action, and every interaction fosters our human connectivity and seeks to create valuable exchanges between all people.”- Rich Dennis
Summary
I would like to learn more about this companies culture from an employees view. How does this organization support your professional development? What's one thing you could change about this company? How is your role defined with this company?
Questions
How does the culture affect the hiring process?
How does Sundial Brands ensure that the value of family is shared throughout the company?
What are ways this companies celebrate its success?
Questions
Miller, K. (2015). Organizational communication: Approaches and processes (6th ed.). Stamford, CT: Wadsworth Cengage Learning
Our Causes. (n.d.). Retrieved March 02, 2016, from http://www.sheamoisture.com/OurCauses
Sundial Brands - Home of SheaMoisture & Nubian Heritage. (n.d.). Retrieved March 02, 2016, from http://www.sundialbrands.com/about-us/
Where To Buy. (n.d.). Retrieved March 02, 2016, from https://www.nubianheritage.com/where-to-buy/
Work Cited