Sue Porter - Engaging New Audiences

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Presentation delivered by Sue Porter, Research Fellow at the Norah Fry Research Centre, University of Bristol as part of the Engaging New Audiences session at Communicate 2012: Breaking Boundaries


<ul><li> 1. Engaging new audiences:learning from the climate change, riskand disability project Sue PorterNorah Fry Research Centre</li></ul> <p> 2. Climate change, risk and disability findings Literature review shared findings and sense-making via NCVO and WECIL A culture of neglect Experiences of discrimination Lifestyle and independent living Interdependencethe disability perspective of interdependence is a practical guide from the margins for making new choices that may lead to a just and sustainable worlda concept that reduces the distance between each other and our environment. Erik Leipoldt Individual or structural change? 3. Individual or social change needed?Individual lifestyle model Structural model Broader societal changes areLiterature and activists required in the organisation ofadvocate individual actions forsocial life and embedded powersustainability.relations.Focus is on sustainableStructural issues andconsumptioninequalities are reproduced in environmental inequalitiesIndividual medical model Social model Society needs to make structural changes to include Its the individual that needs to disabled people. be fixed by treatment, cure or Physical and social barriers to rehab. participation need to be addressed 4. What can we learn from researching with,rather than communicating to communities Lived experience Different perspectives Active partners Remind ourselves of the need to remember the 3 legs of sustainability: environmental, economic and social 5. Shared cause?Having been involved in environmental and disability movements Ive been surprised by the lack of crossover - and had interesting conversations with my disabled friends about how the more environmentally sound shops etc. tend to be inaccessible, whereas the bigger chains are more likely to be accessible.One friend in particular complained of green campaigners advocating the use of bikes over cars etc, often dont take different forms of embodiment into account. She worried that such campaigns can even strengthen the discourse of disabled people are burdens on society. 6. Shared cause?I signed up for a Transition research network meeting, and on checking access was told (very apologetically) that Id have to use the public toilet 120 yards down the street.Very interested (although unsurprised) to hear about your experience regarding the Transition Meeting - I have noticed here in Leeds meetings arranged in rooms that are "unfortunately not wheelchair accessible".One of the reasons I became interested in this area of research was from my own experience of developing a chronic illness and finding I wasnt able to continue with many of my previous pro-environmental behaviours, whilst at the same time feeling quite judged for using a car and not cycling etc when I attended environmental events! 7. Insights for engaging with new anddifferent audiences Dont assume you know how it is Beware positioning other people e.g. as onlyvulnerable Resources Champions too Valuing vulnerability Being welcomed in People dont want to be excluded from the debates People may need to be targeted and facilitated Peer support groups and advocacy organisations can help to support debate and reach people others cant.</p>


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