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hi this is real research presentation of consumer behavior of full scrape note-book
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• PRESENTED BY:
DHAVAL PRAJAPATI (27)
VISHAL PAWAR (26)
STUDY ON BUYING BEHAVIOR FOR FULL SCRAPE NOTE-BOOKS
WHAT IS CONSUMER BUYING BEHAVIOR?
Buying Behavior is the decision processes and acts of people involved in buying and using products.
Need to understand:
• Why consumers make the purchases that they make?
• What factors influence consumer purchases?
• The changing factors in our society.
CONSUMER PURCHASE DECISION PROCESS
There are five stages in buying behavior process which is as under:
FACTOR AFFECTING TO BUYING DECISION
PERSONAL PSYCHOLOGICAL SOCIAL
PERSONAL FACTOR
Unique to a particular person. Demographic Factors. Sex, Race, Age etc. Who in the family is responsible for the decision making. Young people purchase things
for different reasons than older people.
PSYCHOLOGICAL
• Motivation
• Perception
• Attitudes
• Personality
SOCIAL FACTORS
• Opinion leaders
• Rules and family influence
• Reference group
RESEARCH DESIGN
Exploratory Research
Conclusive Researcho Descriptive Research: Survey Methods
o Interview Methods: Personal Interview
o Data Collection Tools: Questionnaire
o Target Population: All students who using full scrap note books
o Sampling Methods: Probability sampling method ---- Simple Random Sampling
o Data Analysis techniques: ANOVA
o Data Analysis Software: SPSS
o Scaling Techniques: Likert Scale
DATA ANALYSIS
3) Are you purchase book in single or bulk?Table 3.1
Frequency Percent Valid Percent
Cumulative
Percent
Valid SINGLE 14 28.0 28.0 28.0
BULK 36 72.0 72.0 100.0
Total 50 100.0 100.0
4) How many times you purchase note book in year?
Table 3.2
Frequency Percent Valid Percent
Cumulative
Percent
Valid ONE TIME 14 28.0 28.0 28.0
TWO TIME 23 46.0 46.0 74.0
MORE THAN TWO 13 26.0 26.0 100.0
Total 50 100.0 100.0
7) Person who influenced to buy a notebook?
Table 3.3
Frequency Percent Valid Percent Cumulative Percent
Valid FRIENDS 12 24.0 24.0 24.0
PARENTS 5 10.0 10.0 34.0
SELF 31 62.0 62.0 96.0
OTHER 2 4.0 4.0 100.0
Total 50 100.0 100.0
8) Your purchase decision is based on….
Table 3.4
Frequency Percent Valid Percent
Cumulative
Percent
Valid SELF 45 90.0 90.0 90.0
STORE KEEPER
FORCE
5 10.0 10.0 100.0
Total 50 100.0 100.0
9) Are you satisfied with product which purchased by you?
Table 3.5
Frequency Percent Valid Percent
Cumulative
Percent
Valid HIGHLY SATISFIED 10 20.0 20.0 20.0
SATISFIED 28 56.0 56.0 76.0
MODERATE 9 18.0 18.0 94.0
DISSATISFIED 1 2.0 2.0 96.0
HIGHLY
DISSATISFIED
2 4.0 4.0 100.0
Total 50 100.0 100.0
10) Gender
Table 3.6
Frequency Percent Valid Percent
Cumulative
Percent
Valid MALE 36 72.0 72.0 72.0
FEMALE 14 28.0 28.0 100.0
Total 50 100.0 100.0
12) Age Group
Table 3.7
Frequency Percent Valid Percent Cumulative Percent
Valid 10-15 YEAR 2 4.0 4.0 4.0
16-20 YEAR 16 32.0 32.0 36.0
21-25 YEAR 32 64.0 64.0 100.0
Total 50 100.0 100.0
13) Qualification
Table 3.8
Frequency Percent Valid Percent
Cumulative
Percent
Valid NON GRADUATE 14 28.0 28.0 28.0
GRADUATE 28 56.0 56.0 84.0
POST GRADUATE 8 16.0 16.0 100.0
Total 50 100.0 100.0
WHICH FACTOR AFFECTING TO YOU FOR BUYING BOOKS?
Table 3.9
N MeanQ_6_1 50 3.4200
Q_6_2 50 3.3600
Q_6_3 50 3.2800
Q_6_4 50 4.0400
Q_6_5 50 3.0200
Valid N (list wise) 50
Statement
AVAILABILITY 1 2 3 4 5
PRICE 1 2 3 4 5
LOOK OR COLOUR 1 2 3 4 5
PERFORMANCE 1 2 3 4 5
BRAND 1 2 3 4 5
HYPOTHESIS TESTING
H0 : There is no difference in satisfaction level with aspect to various information source.
H1 : There is difference in satisfaction level with aspect to various information source.
ANOVA
Q_9
Sum of Squares df Mean Square F Sig.Between Groups 5.634 3 1.878 2.512 .070
Within Groups 34.386 46 .748
Total 40.020 49
INTERPRETATION:
Here as per my research the level of significance is 0.05 and the calculated value is 0.07. There is calculated value 0.07 is more than significance level. It lise outside from significance level so that we accept H0
CONCLUSION
On the basis of our research me and my group conclude that there are some factor affecting
to purchase decision of full scrape note-book like price, availability, performance, look and color of
note book.
We based on data find that there are performance have highest mean value so we conclude
that performance is most affected to purchase decision. Then after availability of product is affect. If
product is not available in market we switch over on another product so availability is second things
which affect to decision. Price is affect less than availability. There is its mean is less than availability
mean.
We use hypothesis testing. On the basis hypothesis testing we conclude and find that there
is no difference in satisfaction level with aspect to various information source. So we can says that
there is no relationship between satisfaction level and information source.
THANKS
