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Student Village: Axeology 101 Case Study

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Page 1: Student Village: Axeology 101 Case Study
Page 2: Student Village: Axeology 101 Case Study

Take the AXE experience to students at Campus Invasion Parties using sexy female promoter dressed as teachers whose had to teach males the ART OF MASS SEDUCTION

and help Show Them The Way!

Page 3: Student Village: Axeology 101 Case Study

Give students a class in the ART OF MASS SEDUCTION

3371 Photographs Taken and uploaded to AXE Facebook page

Give students a class in the ART OF MASS SEDUCTION

Page 4: Student Village: Axeology 101 Case Study

Premarketing on campuses – sampling of AXE deodorant and playing ‘pin the hand’ to win prizes.

Main prize = VIP limo ride for you + 3 friends to the AXE Campus Invasion Party

Page 5: Student Village: Axeology 101 Case Study

Limo Prize Winners Treated to Snacks, Drinks, VIP experience at the parties & Beautiful AXE girls.

Page 6: Student Village: Axeology 101 Case Study

At Campus Invasion Tour Parties, Students Experience the AXE Brand at it’s BEST!

7 Parties, 4700 students engaged with, 10 000 cans of AXE sampled!

Page 7: Student Village: Axeology 101 Case Study

SHOW THEM THE WAY!

Find more CASE STUDIES @ www.studentmarketing.co.za