STRENGTHENINGAND UNDERSTANDING URDU LANGUAGEPresented By: Munira

Zanzibarwala

INTRODUCTIONA country is recognized by its flag, national flower, national sport, currency etc and these all essentials make a country a homeland, but most importantly the national language of a nation is one of the most essential representation.

PROBLEMToday’s younger generation has a major problem of speaking fluently in Urdu and this is the problem my thesis is addressing.

THE GOVERNMENT

THE MEDIA

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THE SOLUTION• One of the effects of weak linguistics on us as individuals is the weakening of the bond between our national language and our national identity and this was evident when 63% of the children I surveyed did not know that our national anthem is not in Urdu but in Farsi

• An event which will be based on interactive, engaging and challenging activities which will benefit the participants on the following levels:

i. Bond between national language and national identity

ii. The ability to think creatively and strategically in your own national language.

LOGO DESIGNS

ZAUQ-E-ZABAN• Zauq-e-Zaban is a three day competition based event that will take place at Frere Hall, Karachi.

• Targeted towards students of grade 7, 8 and 9 grade of schools across all SEC classes in Karachi, Pakistan.

• The three day event will have 3 major activities and 3 minor activities, whereby students will participate and be a part of challenging, interactive, engaging and creative activities.

• The team who will collectively has the highest score, will be the winner of the event.

ZAUQ-E-BEHESOne representative from each team will participate in this activity. Two teams will be on stage at a time to compete against each other. A topic according to the annual theme will be announced before hand, and the teams will be assigned their stance on it.

ZAUQ-E-TAKHLEEQThis is a team based activity whereby teams will be assigned with a social issue and their task will be to come up with a public service message in the form of a print and a radio advertisement.

ZAUQ-E-DRAMAThis is also a team based activity, and every team will be given a muhawara and they have to formulate a story around it and enact it in front of the jury.

KAUNSA LAFZ KAHAANThis is a buzzer round whereby the moderator will read out clues and the team who presses the buzzer first will get a chance to answer first. Six teams will be on stage at one time competing against each other.

LAFZ-E-JANGA life sized screen will be placed on the stage and two players from one team will come on the stage at a time to perform this activity. A word will appear on the screen and its synonyms and some other random names will be displayed in the smaller boxes. The team will have tap on the synonyms to score maximum points.

JURWA LAFZTwo players from each team will come forward to perform this activity. Both the teams will have a screen in front of them and will have three multiple choices. In order to gain a point, both the players will have to choose the correct option without interacting with each other.

UNIQUE SELLING POINT

There is a need for an event like “Zauq-e-Zaban” because

• It has never been done before in Karachi, Pakistan• There is a need for the students to feel confident and proud about their own national language• It will enhance the students’ creative, public speaking, critical thinking and interactive skills

ACTION

PLAN

SUCCESS MEASUREMENT

Key performance indicators:

• Number of participants• Feedback and evaluation form (will be included in the inventory given to each team)• Level of involvement of the participants• Interviews of the participants• General media interest

DESIGNS

COSTINGO

UTFLO

WS LOGISTICS

• Rental Expenses: Rs. 75,000/day• Stage Set-Up: Rs. 6000/day• Sound: Rs. 10,500/day• Podiums: Rs. 800/unit• Buzzer Tables: Rs.500/unit• Light Game: Rs. 7000/unit• Awards: Rs.700/unit• Certificate: Rs.20/unit• Digital Backdrop: Rs. 18,000/unit

MARKETING COST• Printing: Rs.15,000• Standees: Rs.650/unit

WEBSITE COST• Domain+Designing: Rs.7000

INFLO

WS

REGISTRATION• 180 Members: Rs.750/person

SPONSORSHIPS• Ufone• Sindh Endorsement Board

FUTURE PLANS• To expand our event on the basis of the teams we take in, change our activities according to the feedback we receive.

• From Karachi based we would make this event national, opening it for students from all over Pakistan to come in and participate.

THANK-YOU