Stockton's ABLE charter high school promotional

school

At the beginning of the promotional video they use calming music and continue this throughout the video. They also include titles instead of showing a scene. The first scene they use is of a student, this is a close up and its effective as we can see their face properly and little bit of the background making it clear to view, at the bottom they include titles, of her name and what she is e.g. Alyssa Casillas, junior.The next scene is a long shot of the Students smiling and learning, whilst shooting this scene they us an L cut on Alyssa’s voice and it continues through out the next 3 scenes

Close upLong shot

After the first couple of scenes, they show a scene of the students working, and while showing this clip there is an L cut of another students voice, they also continue to play the theme music

Here is a long shot of the student, this allows the viewers to see all of her and a lot of the background, its also easy to view, it also shows her titles.

Mid shot

Mid long shot

They use the same techniques with the other scenes, mid shot of the student and their titles, then it goes into an l cut of and a long shot of students working, with the music in the background

Mid shot

Long shot

They move onto the building, by using panning shots to show the school, at the same time its an extreme long shot to get the whole school in the shot.

Beginning of panning shot

End of panning shot

Here we have another mid shot of the executive director of ABLE high school, they use him as he is an important part of the school and also very important.

Entitles

Mid-Shot

They also use a close up, giving the audience important information that may come in handy, it also gives students who want to enrol the important info they would need if they want to enrol

They continue to use panning shots in order to get the whole class in the shot, it shows the audience how hard working they are, and gives us a sense of the vibe in a classroom at ABLE charter high school.

This shot is very effective as it shows the students doing practical's and actually enjoying themselves, it also intrigues the viewers and makes the shot look more exciting.

Close-ups and Mid-shots

This shot is also really effective because as well as it being a mid-shot, it is also a good shot of the background, it shows the students doing some sports and really engaging in their lessons, the mid shot is also of a freshman, so he is a first year student, which is useful as they explain how life is like for a freshman and students wanting to join their school

Close-up

Mid-shot

A shot of the teacher intervening with the student, gaining their attention, and really connecting with the students

Another close-up on another student

Mid-shot

Close ups on students working, making it appealing to the viewer

Also another shot of the teachers engaging the students, teaching them, and showing positive body language

A shot of a subject to teacher, this is useful and effective as parents and students wanting to go to this high school would need to know this info from a subject teacher

Close-up

Mid-shot

The final shots used are of text, giving viewers some information that may come in handy

Finally they use their logo to end their pro motional video