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Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn't really do it, they just saw something. It seemed obvious to them after a while. That's because they were able to connect experiences they've had and synthesize new things.
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http://www.biography.com/people/steve-jobs-9354805
wwws.com/sites/carminegallo/2014/05/02/the-7-innovation-secrets-of-steve-jobs/.forbe
http://www.computerhistory.org/atchm/steve-jobs/