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Textbook Adoption
A Process Proposal
Mark Hendrix, Associate Professor, Palm Beach Gardens
Mark Hendrix, Associate Professor, Palm Beach Gardens
Strategies and Career Development
Education, Consulting and Sales
Palm Beach State since 2011
Minnesota, Kansas, Florida
Strategies Cluster Chair, 2012-13
What are the steps for clusters use to adopt textbooks?
Clusters?
?
???
?
Understand the Process
Sales vs. Buying
1
What we think the sales process is…
ProfessorsSales Reps
How it actually works
Customer
1 Marketing
2 Identify Customer
3 Qualify Leads
4 Transaction
5 Implement
6 Support/ Service
7 Referrals
Faculty Workshops
Establish the Objectives
Educate Yourself
2
Gather Information
Research
Conference
Sales Rep
Get opinions
Students
FacultyDepartments Cluster
Adjuncts
Sales RepsResearch
Pilot the Best
Try Before You Buy
3
Publisher A Publisher B Publisher C
Cluster/Department
Proposal Process
1 Establish Goals
1 2 3
2 Make a Timeline
3 Divide Up Work
4 Share Results
Over $20,000 in materials for student use
in 2013
2 pilots and more companies are interested
Sample Survey
Is this your first college class?
Select computer activities you feel comfortable doing:
Do you have access to a computer at home?
Where do you anticipate accessing the internet?
Progres
sionSubject
Area
Show Progress
Faculty SurveyWhat do we think is important?
Define: Pillars
Traditional ContentMajor/Career PlanningEducational Planning
Define: Activities
Ideas included in the textOnline activitiesTeacher Pack with Games etc.
Define: High Interest Content
Case StudiesVideo Roll connectedIncludes Tablet/Cell
Define: Visually Stimulating
Graphic Novel?Colorful?Web LinksGraphic Organizers
Define: Holistic
identity, meaning, and purpose in life through connections to the community, to the natural world, and to humanitarian values such as compassion and peace
Define: Online Content
eBooksTesting/Quiz MaterialsVideo LibrariesBlackboard Interface
Working Rubric: Textbook Adoption
4 3 2 1
Course Redesign Pillars
Educational Planning, Career Selection, Major Selectiontraditional Content
Adresses 3/4 Adresses 2/4 Adresses 1/4
ActivitiesComes with online activies, games, highly interactive ideas for classes in the Teacher Ed.
Adresses 2/3 Adresses 1/3 None
High Interest Content
Includes Case StudiesComes with ReaderHas Video LinksIncorp. Cell/Tablet Tech
Adresses 3/4 Adresses 2/4 Adresses 1/4
Visually Stimulating
Graphic NovelColorfulWeb LinksGraphic Organizers
Adresses 3/4 Adresses 2/4 Adresses 1/4
Holistic
identity, meaning, and purpose in life through connections to the community, to the natural world, and to humanitarian values such as compassion and peace
Adresses 3/4 Adresses 2/4 Adresses 1/4
Online ContenteBooksTesting/Quiz MaterialsVideo LibrariesBlackboard Interface
Adresses 3/4 Adresses 2/4 Adresses 1/4
Sample Student Responses
MyFoundationLab helps me to improve on my weak areas especially in reading and writing. The program was easy to work with.I like how it makes you go back and see what you got wrong.
i liked that the MyFoundationsLab explained everything before i was given questions to answer. Math is hard for me and with MyFoundationsLab, it was pretty easy.
Confer with Colleagues
Systematically Evaluate
4
Rubric
4 3 2 1
PriceLess than 100
124-100 149-125 200 - 150
Content
Everything we want
Most of what we want
Some of what we want
Little of what we want
Tech
Lots of Cool Apps &Online Tools
Many Cool Apps &Online Tools
Some Cool Apps &Online Tools
No Cool Apps &Online Tools
Support
Professional Development & Tech Support
Professional Development or Tech Support
Support No Tech Support or Professional Development
Negotiate & Adopt
Make the Deal
5
Making a Deal4 Be clear
1 Ask for the best deal
2 Include support
3 Custom configure
Implement & Monitor
Keep Track of Experience
6
Get the ServiceProfessional DevelopmentSoftware SupportNew ProductsLive UpdatesOnsite Implementation
Keep Track
Record ExperiencesShare InformationStudent InputLog New Products
Over the 3 Years
Clusters will be ready to adopt the best materials.
Thank You