1. The End of the Era of Common Sense Stefano Maruzzi @smaruzzi smaruzzi.comStefano Maruzzi Vice President EMEA

2. Rewinding the tape 3. Turning PointJune 29 2007, at 6:00 pm2,349 daysCPU for the masses thanks to mobile devicesMay 5 2020, at 6:00 pm2,349 daysEvery device, shipment, and consumer leaves a trail 4. Behind the scenes 5. Three main driving forces Power of computingPower of connectivityTen years ago, the 8th fastest computer on Earth3x a good ADSL connection in download 16x in uploadSoftware as digital gluePower of dataLeaving trails 6. Voraciousness of innovation Technology is destroying jobs e-commerce leverages innovations to displace High Street retailing Wireless connectivity is outpacing broadband Social Media is redefining privacy Technology is outpacing technology New devices, small and big, better resolution, lower costs, wider applicability, 4K TV vs HD Technology drives more technology IOT means technology embedded everywhere 6 7. Check this out7 8. The New Truth8 9. The New Truth9 10. The New Truth10 11. Planet of data Connected cars: 152M in 2020 Conservatively more than 480TB of data collected from connected cars in 2013 A network of multidirectional connections P2P and Cloud Centric 350MB of data per second in 2020 15MBs in 2013 Ford OpenXC Platform 11 12. Lessons learned Education is key Coding the next frontier with 18 billion Internet of Things (IoT) devices on the planet Applied technology drives improvements We can learn a lot by applying common technologies to everyday practices (toothbrush) Centrality of the app ecosystem Simplicity hiding incredible complexity Evolution of user Interfaces Gesture and voice 12 13. The whole picture Delegation to technology is an irreversible trend From washing machine to auto-pilot in cars Brands are seeking intimacy with customers Not just Google or Apple. Zara, British Airways, Manchester City, have legitimate aspirations Expect technology adoption to inexorably increase in the years to come13 14. Food for thoughts Disruptions in all sectors Traditional Media Companies are toasted. They kinda know it, but seem not to care Accommodation industry is worried about what AirBnB could become pretty soon And rental car industry ($10B a year) is attacked from outside Waze is a good example of how technology is disruption the concept of state and institutions Owning and using products has changed Take TV for exampleBuilding products knowing they might be completely obsolete in a short period of timeTechnology can address inefficiencies that still characterize our society 14 15. What to expect 16. Spectacular changes ahead Consumers Empowered, Connected, and Technologically Savvy Always-on, open minded Eager to introduce simplicity in their lives Big Spenders Innovation Superlative Combination of Focus on Technology and Design Media Consumption to the roof Beautiful / Relevant / Personalized / Curated Content for Consumers Gamification opens new doors 16 17. Spectacular changes ahead Entrepreneurship Rivers of ideas Difficult What Do I Have to Lose Economic Environment for Many Available (& Experienced) Capital New Economies of scale Plug & Play Environment For Entrepreneurs Marketplaces, Web Services, Distributed Work, Innovative Productivity Tools, Widespread knowledge, Low Start Up Cost Distribution Inexpensive Devices, multiple outlets, widely accepted Apps model Ability to Reach Millions of New Users instantaneously 17 18. The sky is the limit 19. www.lafinedelleradelbuonsenso.comMany Thanks