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Understanding Web 3.0

The Norm in the Middle EastThe Norm in the Middle East

Why Businesses Are NOT So Why Businesses Are NOT So Successful On The Internet…Successful On The Internet…

Understanding the Internet PuzzleUnderstanding the Internet Puzzle

The Full Picture is CRITICALThe Full Picture is CRITICAL

Mindset

Mobile Marketing

Multi Media Marketing

Online Infrastructure

SMM/SMO

CM

Automation &

Outsourcing

SEM/SEO

Traffic Gen

Analytics & BI

JV’s + Affiliate

Marketing

Email Marketing

Online & Offline

Persona

Content

Creation

Internet 1.0 (1995-1999) was all about the Internet 1.0 (1995-1999) was all about the great disruptive promise of the great disruptive promise of the “cyberspace” and “online shopping”“cyberspace” and “online shopping”

Internet 2.0 (2005-2009) was the 10 years it Internet 2.0 (2005-2009) was the 10 years it took to really figure out what to do with it: took to really figure out what to do with it: rich web apps, social mediarich web apps, social media

Augmented Reality (2010…) is where mobile Augmented Reality (2010…) is where mobile technology and wireless broadband make technology and wireless broadband make the internet finally inescapable.the internet finally inescapable.

The Departing Sea ConceptThe Departing Sea Concept

Something Something Amazing Amazing

Happened Last Happened Last Year That Will Year That Will

Change The Change The World Forever!World Forever!

What Does This Mean?What Does This Mean?

This Changes This Changes EVERYTHING!EVERYTHING!

Nokia: Is Virtually DeadNokia: Is Virtually Dead

Research in Motion is DyingResearch in Motion is Dying

Apple at $600.00Apple at $600.00

What Do People Do With Their Smart Phones?What Do People Do With Their Smart Phones?

They Do Everything They Do They Do Everything They Do Online!

They Accept PaymentsThey Accept Payments

But Here’s the Weird Thing…But Here’s the Weird Thing…

People Do On Mobile People Do On Mobile Devices What They Devices What They Don’t Normally Do Don’t Normally Do Online!!!Online!!!

App Store JubileeApp Store Jubilee

GREAT Opportunity AHEAD!GREAT Opportunity AHEAD!

How Can I Benefit From How Can I Benefit From This Growing MarketplaceThis Growing Marketplace

Let Start With The BasicsLet Start With The Basics

Make Sure Your Website Make Sure Your Website is Mobile Compatibleis Mobile Compatible

Start Training Your Customers Start Training Your Customers To Use QR CodesTo Use QR Codes

What is Augmented Reality?

It’s really an old idea

Think “Terminator vision”

Once Thought toOnce Thought to Require Silly HatsRequire Silly Hats

Sergey Brin’s VisionSergey Brin’s Vision

Flickr: Jamais Cascio

But Back to Terminator Vision

By this measure you could say there are By this measure you could say there are many “augmented reality” apps alreadymany “augmented reality” apps already

Call this “head’s down” AR

TerminatorVision +TerminatorVision +

+Ordinary Reality

+Ordinary Reality

=Augmented Reality

=Augmented Reality

How Far Are We From This Reality?How Far Are We From This Reality?

““Amazon Declares Amazon Declares War on Retailers”War on Retailers”

Shop savvy, Amazon mobile app etc: these are a Retailers worst nightmare

Google GogglesGoogle Goggles

Social Augmented Reality

Social Augmented RealitySocial Augmented Reality

The knowledge of joining a crowd and knowing:

• Who do I know here?• Where do I know them from?• Who should I get to know?• Who here is single?

The Semantic WebThe Semantic Web

The Semantic WebThe Semantic Web

The Semantic WebThe Semantic Web

The Semantic WebThe Semantic Web

Inevitably, You Will become Your Content!

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