Startup Seminars - Investment Readiness Overview

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WELCOMEto The Accelerator Networks Investment Readiness Overview

Tuesday 15th November

2016 The Accelerator Network Ltd All rights reserved.

Pleased to meet you(Then)Exited, serial entrepreneur20 year career, building scale upsMusic industry (friends & family, grants, debt finance)Radio group (corporate venturing)Publishing buy & build (joint venture, angel syndicate, VC)Outdoor advertising (buy-out, angels)Digital media (share purchase)

3 successful trade sales (FTSE100, Financial buyer, Egmont -Trade)

Pleased to meet you(Now)Senior roles across enterprise, innovation & investment:UK Business Angel Association, Member council leaderCapital Enterprise, Board & Finance CommitteeStartup Funding Club, Shareholder, Investment committeeCabinet Offices 10m Social Incubator Fund, Investment committeeUKTIs Sirius 6m SEIS Fund, Founder & Investment committeeDell for Entrepreneurs, UK Board Start up / scale up advisor to UK Government (UKTI, DCMS, BIS) Managing Partner, White Horse Capital (Series A & B investment)Angel investor in number of emerging scaleups including:Communication Partners media planning & buying agency (leader of 3m syndicate)Launchpad Recruits recruitment technology (9.5m HNW/VC consortium)Investor & Chair of The Accelerator Network (Business training / acceleration / incubation / seed funds)Winner of Great British Entrepreneur Award; Entrepreneur Champion

Sources of capital for entrepreneursProfitable customersCashflow neutral customersSuppliersFriends & FamilyStartup Loans & Grants

Equity }AngelCorporate Crowdfunding VC / PEType of equity? Research, seek advice, use intermediary

4Ask the audience

Is equity right for you?Distraction

Time spent Risk Dilution

Size of pie, not slice of pie

Protection, confidence of delivery

Control Delusion

Not new management team!Discipline

Board meetings, reporting

Tight ship

Exit focus

5DISTR: Time (3-9m) / Risk (VCs reject 98%, BANs see 48/1000)DIL: Prot (anti-dilution, down rounds). Control (negative control and SHA)DISC. DELU

Overview of Investment Landscape When & Where to Find Your Investors

Investment by life stage

CrowdfundersSEIS >150k EIS 150k+Accelerators 25-35k StartupLoan 25kGrants: 5-100k+Seed Funds 300k+ VCs 1m+

List Accs & Amounts, Grants & Amounts7

Investor ReadinessDocuments & Due Diligence Checklist


Documents to prepareBusiness Plan (word document) contentPitch deck (10-20 slides) Financial models (excel)Presenting numbers

9Ask the audience

Use Of Funds


Where does the funding get you to?How will it be used?Strategic not tacticalBreakeven is importantOutline milestoneswith validation

11Ask the audience

Investor Proposition / ROI


What are you offering?Board seat?Equity? Debt?Expected return?Liquidity?Exit?

13Ask the audience

Fundraising Roadmap


Fund Raising ChecklistWhoWhyHowWho are you going to approach, can you name individuals, organisations, Venture firms, syndicates, corporate investors, your networkWhy would you like them to invest? Do you want them to have a particular role within the business or be silent investorsHow are you going to network or find these investors through friends, online, work contacts?


Programme stagesUsers Customer profile, segmentationPrototype / pilotBusiness model canvasBrandSales and growthInvestmentEntrepreneur mindset Pitch practice

17Ask the audience


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