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* With a few tweaks and additions, my slides from Computers and Writing 2009. (I'd like to add audio eventually...) * Related links are posted here: http://abjohnson.net/presentations/badppt.html * There are two YouTube videos embedded in the presentation: Don McMillan's PowerPoint stand up comedy bit: http://www.youtube.com/watch?v=cagxPlVqrtM A short video with Hitchcock's explanation of the Kuleshov effect: http://www.youtube.com/watch?v=hCAE0t6KwJY
Citation preview
Fred Johnson
C&W 2009, UC Davis
Session a3
6/19/09, 9:30 - 10:45 AM
Starting with
Bad PowerPoint
1. Slideware creates poor slide-audience relationships.
2. Slideware creates good slide-audience relationships,
if we defy the templates it provides.
3. Slideware can be used as a viable new media tool,
if we understand it in terms of other
visual storytelling tools like film and comics.
4. Maybe slideware should play a key role
in your new media course.
by Peter Norvig
“Four score and seven years ago...”
“Four score and seven years ago...”
“...our fathers brought forth on this
continent a new nation, conceived in
Liberty, and dedicated to the
proposition that all men are created
equal...”
“...our fathers brought forth on this
continent a new nation, conceived in
Liberty, and dedicated to the
proposition that all men are created
equal...”Image Swiped @ SethGodin.com
by Daniel Radosh
by Daniel Radosh
EPIC FAIL
Seth Godin Edward Tufte
Slide Therapy 101
Garr Reynolds Nancy Duarte
Slide Therapy 102
Image Swiped @ SethGodin.com
Ppt Made Me?
Relationship?
Relationship?
Relationship?
StopMeaninglessClipart!
• Are not exactly the height of powerful visual
communication, are they?
• Can you really listen to me AND write down my bullet
points? Research says NO.
• We can process a visual stream of info and a verbal one, but
not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
slide full of bullet points?
• What are audience members supposed to do with bullet
point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
Probably not...
Bullet Points
• Are not exactly the height of powerful visual
communication, are they?
• Can you really listen to me AND write down my bullet
points? Research says NO.
• We can process a visual stream of info and a verbal one, but
not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
slide full of bullet points?
• What are audience members supposed to do with bullet
point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
Probably not...
Bullet Points
Relationship?
Relationship?
Audience =
• Are not exactly the height of powerful visual
communication, are they?
• Can you really listen to me AND write down my bullet
points? Research says NO.
• We can process a visual stream of info and a verbal one, but
not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
slide full of bullet points?
• What are audience members supposed to do with bullet
point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
Probably not...
Bullet Points
Speaker?
• Are not exactly the height of powerful visual
communication, are they?
• Can you really listen to me AND write down my bullet
points? Research says NO.
• We can process a visual stream of info and a verbal one, but
not two verbal ones at the same time. (See John Sweller.)
• Plus, what is the relationship between an audience and a
slide full of bullet points?
• What are audience members supposed to do with bullet
point info?
• They’re supposed to write it down? Memorize it?
• This is what we want our students and audiences doing?
Probably not...
Bullet Points
Speaker?
Image Swiped @ GreenPrompt.com
Images from EdwardTufte.com
“Talking about pollution in Houston? Instead of giving me four bullet points of EPA data, why not show me a photo of a bunch of dead birds, some smog and even a diseased lung? Amazingly, it’s more fun than doing it the old way. But it’s effective communication.” -Seth Godin
StopPollution!
“Talking about pollution in Houston? Instead of giving me four bullet points of EPA data, why not show me a photo of a bunch of dead birds, some smog and even a diseased lung? Amazingly, it’s more fun than doing it the old way. But it’s effective communication.” -Seth Godin
“Talking about pollution in Houston? Instead of giving me four bullet points of EPA data, why not show me a photo of a bunch of dead birds, some smog and even a diseased lung? Amazingly, it’s more fun than doing it the old way. But it’s effective communication.” -Seth Godin
by ndanger @Flickr
(from Garr Reynolds)
(from Garr
Reynolds)
Pollution in Houston
Impact on Wildlife
Pollution in Houston
Impact on Wildlife
by ndanger @Flickr
Pollution in Houston
Impact on Wildlife
by ndanger @Flickr
from Garr Reynolds
+ Use Handouts
Next Step?
Next Step?
Next Step?
SequenceRoland Barthes
Roland Barthes
Anchorage
& Relay
Floating Chain
of Signifiers
+
A Floating Chain
of Signifieds signifier/[to infinity]
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
signifier/[to infinity]
by Georgie Sharp @Flickr
by Georgie Sharp @Flickr
signifier/[to infinity]
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
signifier/[to infinity]
A Floating Chain
of Signifieds
“...text is meant to fix the
floating chain of signifieds in
such a way to counter the
terror of uncertain signs.”
signifier/[to infinity]
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
Signifier/signified
signifier/[to infinity]
The Invisible Author
by Georgie Sharp @Flickr
The Invisible Author
by Georgie Sharp @Flickr
AnchorageWords and Context
Relay
by Brian Dunlay @Flickr
Relay via Design
by Nosromoo @Flickr
clouds by by taivasalla @Flickr
Evaporation
Condensation
Precipitation
[The Water Cycle]
SequenceKuleshov and Film
Hitchcock on the Power of
Shot-Reverse Shot
Clip from Fletcher Markle’s A Talk with Hithcock
anticipation/revision
The Kuleshov Effect
mis
e en
sce
ne
mis
e en
sce
ne
mis
e en
sce
ne
mis
e en
sce
ne
mis
e en
sce
ne
mis
e en
sce
ne
mis
e en
sce
ne
mis
e en
sce
ne
Anchorage
Relay
Kuleshov Effect
Active Audience Through
Active Sequencing
Note: Re-sequencing Images
SequenceMcCloud and Comics
Scott McCloud
Closure
Sequential Art
“Sequential Art”
“Closure”
all comics images from McCloud’s Understanding Comics
“Sequential Art”
“Closure”
all comics images from McCloud’s Understanding Comics
by ndanger @Flickr
Drury Theatre, 2005
Streetcar Named Desire
Relationship
+ Concept
+ Sequence
ApplicationSequence and Visual Composition
1. Moment to Moment
Moment to Moment 1
Moment to Moment 2
Text
Carolyn
Porco
Speaking of the
Cassini Probe
to Saturn
Landing
on Titan
Landing
on Titan
Landing
on Titan
Landing
on Titan
Landing
on Titan
3. Subject to Subject
within one
scene or idea
Subject to Subject
(Within One Idea)
Realism is Experimental
From Wikimedia Commons
Realism is Experimental
From Wikimedia Commons
<<--Not this way.
dbaltzer.com
Realism is Experimental
From Wikimedia Commons
<<--Not this way.
This way.--> [ ]
dbaltzer.com
5. Aspect to Aspect
outside time, in one
place, idea, or mood
Aspect to Aspect
Evaporation
Evaporation
Condensation
Evaporation
Condensation
Precipitation
Evaporation
Condensation
Precipitation
[The Water Cycle]
Evaporation
Evaporation
by skycaptaintwo @Flickr
Evaporation
by Sir_Iwan @Flickrby skycaptaintwo @Flickr
Evaporation
by Sir_Iwan @Flickr by Slightlynorth @Flickr by skycaptaintwo @Flickr
Evaporation
by Sir_Iwan @Flickr by Slightlynorth @Flickr by law_keven @Flickrby skycaptaintwo @Flickr
4. Scene to Scene
across space
and/or time
Scene toScene
Across Space and Time
1945
MODERN 1945
MODERN 1945 PoMo
I’m
probably
out of
time...
...which is why I’ve put a bunch
of classroom suggestions on the
back of the handout, for your
consideration.
1. It’s bad.
2. It’s good.
3. It’s new media.
4. It’s got great potential for teaching.
Relationship + Concept + Sequence
Roland Barthes: Anchorage and Relay
Film: The Kuleshov Effect
Comics: Sequential Art, Closure, Transitions
Summary:
END