Arctic Monkeys

STAR CONSTRUCTION

IMAGE & HAIR

This image is of Arctic Monkeys in 2007.

They are portrayed as normal teenagers

and don’t look that mature. They look

like four boys who like to mess around

and aren’t that serious.

This image is of Arctic

Monkeys in 2014. They

look more mature and

formal and have

completely changed their

style. They seem as if

they take their music

much more seriously.

Arctic Monkeys front man Alex

Turner’s look is inspired by the

1950’s teddy boy look alongside

the biker and Elvis look. His

haircut is a DA (Duck’s Ass)

which was popular in the 1950’s.

His style shows a his personality

and what he’s into.

ARTICLE – WHAT IT TELLS ABOUT THEIR LIFE

This article explains their experience at

the Leeds festival.

From this article, we can see that their

music could be inspired by Elvis Presley

as they use his song. Alex turner is shown

to have made an effort to impress the

crowd with his outfit. This shows that

Arctic Monkeys care about their fans and

want to make them happy and make a

good impression.

This article explains that they won the

Independent Album award for ‘AM’.

This shows how good and popular

they are and how their music is

appreciated.

TWITTER FEED – STAR

PERSONA

Their twitter page advertises their

new album ‘AM’ by using the

image they use in their music

video as their header.

One of their tweets show them

letting their fans know they have

been voted for an award and they

want their fans to support them

by voting and helping them.

This image show their

photos and videos they

upload on their twitter. The

things they upload are mainly

promoting and advertising

their album/tour/music

video.

WEBSITE – HOW THEY LIKE

TO BE SEEN BY FANS

This shows the band

promoting their album

and letting their

audience know what

different format it’s

available on. This is also

done to gain a wider

number of buyers in the

target audience.

The video shown is to let the target

audience know what the band have

been up to lately and where they

have performed and also as Reading

is a big festival, it allows their fans

to know they are successful as they

have many opportunities.

The social networking sites

on their website lets the

target audience follow the

band more as it gives more

information about tours,

merchandise, etc. which leads

to more sale and popularity.

SOCIAL MEDIA – HOW THEY

PROMOTE THEMSELVES

They have their album cover on their

page to promote their latest stuff. This lets their fans know that they can

keep track of when they will be on tour

and where they will be playing.

Their page mainly shows all the nominations they have received

for the awards. This allows their target audience to vote for

them and be supported which also makes their fans happy.

YOUTUBE VIDEO

COMMENTS

From the comments on the music videos, it shows their fan

base to be teenage girls. This could be as they have their

new ‘sexy’ vintage look which makes a good impression on

girls as they’re making an effort on themselves.

Their music and lyrics also have a big impact as the lyrics

are mainly about women and wanting someone special.

Their fan base are seemed to be very supportive and stick

up for the band when they get hate. This shows how much

the band must mean to the fan.